What's the toughest part of booking consistently in the wedding industry?
A. Standing out among vendors
B. Referrals have slowed
C. Turning inquiries into booked clients
D. Seasonal demand swings
Curious what's true for other wedding vendors right now.
7 Comments

Comments (1-7)

Hello Alisha,

I've been in the wedding industry for many years, and by far the best method—though I am a bit biased—is attending a well-run bridal show.

The biggest difference is that you meet couples actively looking for your specific service, and you actually get to make a memorable impression so your follow-up aligns with what they shared with you at the show. There are several things that stand out at a live event that an ad or a social media outlet simply cannot provide.

At a show, you can secure an appointment to follow up on your discussion right then and there.

Another fantastic aspect is attending networking mixers where you work directly with other wedding pros. As a vendor that a couple connects with—and as part of a trusted community—you can often expect them to ask you for cross-referrals down the line, too! I you need assistance in locating shows or networking groups, let me know. Happy to assist.
Richard

I would like that. I have a special page on Facebook for people doing bridal shows. Please ask to join. It is called "More Than Just a Pretty Booth." 
https://www.facebook.com/group... If you are considering exhibiting do read through the files.

Richard