What's the toughest part of booking consistently in the wedding industry?
A. Standing out among vendors
B. Referrals have slowed
C. Turning inquiries into booked clients
D. Seasonal demand swings
Curious what's true for other wedding vendors right now.
A. Standing out among vendors
B. Referrals have slowed
C. Turning inquiries into booked clients
D. Seasonal demand swings
Curious what's true for other wedding vendors right now.
7 Comments
Comments (1-7)
I've been in the wedding industry for many years, and by far the best method—though I am a bit biased—is attending a well-run bridal show.
The biggest difference is that you meet couples actively looking for your specific service, and you actually get to make a memorable impression so your follow-up aligns with what they shared with you at the show. There are several things that stand out at a live event that an ad or a social media outlet simply cannot provide.
At a show, you can secure an appointment to follow up on your discussion right then and there.
Another fantastic aspect is attending networking mixers where you work directly with other wedding pros. As a vendor that a couple connects with—and as part of a trusted community—you can often expect them to ask you for cross-referrals down the line, too! I you need assistance in locating shows or networking groups, let me know. Happy to assist.
Richard
Most wedding vendors probably don't think about it as "booking consistency." It's more like: did the last couple love it enough to tell their friends, and is next spring filling up. The rest kinda follows from those two.
C. Turning inquiries into booked clients.
I agree!!
I agree. Getting that lead to give me a call after I reply to their request. Even if they aren't interested, I would love to know so I can cross them off my followup
I would like that. I have a special page on Facebook for people doing bridal shows. Please ask to join. It is called "More Than Just a Pretty Booth."
https://www.facebook.com/group... If you are considering exhibiting do read through the files.
Richard
Getting quality leads that turn into booked clients.