What's the toughest part of booking consistently in the wedding industry? A. Standing out among vendors B. Referrals have slowed C. Turning...
Posted by:
Richard Markel
Association For Wedding Professionals International & The Senior Expo
86 Questions answered
Answered on July 22nd, 2026
Hello Alisha,
I've been in the wedding industry for many years, and by far the best method—though I am a bit biased—is attending a well-run bridal show.
The biggest difference is that you meet couples actively looking for your specific service, and you actually get to make a memorable impression so your follow-up aligns with what they shared with you at the show. There are several things that stand out at a live event that an ad or a social media outlet simply cannot provide.
At a show, you can secure an appointment to follow up on your discussion right then and there.
Another fantastic aspect is attending networking mixers where you work directly with other wedding pros. As a vendor that a couple connects with—and as part of a trusted community—you can often expect them to ask you for cross-referrals down the line, too! I you need assistance in locating shows or networking groups, let me know. Happy to assist.
Richard
I've been in the wedding industry for many years, and by far the best method—though I am a bit biased—is attending a well-run bridal show.
The biggest difference is that you meet couples actively looking for your specific service, and you actually get to make a memorable impression so your follow-up aligns with what they shared with you at the show. There are several things that stand out at a live event that an ad or a social media outlet simply cannot provide.
At a show, you can secure an appointment to follow up on your discussion right then and there.
Another fantastic aspect is attending networking mixers where you work directly with other wedding pros. As a vendor that a couple connects with—and as part of a trusted community—you can often expect them to ask you for cross-referrals down the line, too! I you need assistance in locating shows or networking groups, let me know. Happy to assist.
Richard
1 Reply
More answers from Richard
Association For Wedding Professionals International & The Senior Expo's Services and Events
One thing I've noticed is that after a great first impression, couples almost always look vendors up online before making a decision. That's where having a strong online presence can reinforce the confidence you've already built in person.
Thanks for offering to help with bridal shows and networking groups, that's incredibly generous. I'd love to stay connected and continue learning from your experience.