Do you ever use mobile billboard advertising trucks to communicate your messages?

Billboards are simply a Branding opportunity. A way to keep your name in the community and Top of Mind. It depends on your goals/business. If you're simply going for branding, they're there for that. If you trying to reach a specific clientele, targeting them digitally would probably be your best route

I have used them before, however it depends on the goals of the campaign.  In my experience using them as apart of a media mix may provide the benefit for the brand.  I would caution to ensure you have the proper creative to support an effort like this as the message is as important as the medium.

Vehicle wraps are moving billboards and are the most effective way to advertise your business. PERIOD. No substitute exists. If you are still stuck in the days of the yellow pages it’s time to teleport to 2020. The results are astounding.

Hi-

The answer would be no. But-I have used similar branding methods. In my 20 plus years in the industry, it is best to use a method that combines 'reach' [targeting your specific audience] and branding [Billboards, etc.]

If I can further assist, please reach out.

Thanks,

Jonathan

  no I haven’t 

We prefer billboard I’m designate market areas

No .

Personally I do not.  I prefer a method that is trackable so I can measure my ROI; this lets me know where I am should spend my marketing budget in the future.  

That said, any cost-effective way to get your name out there is a good thing!  Billboards, wrapped vehicles, park benches, etc.  Things like that catch my eye but I never remember them later when I need them unless I have an immediate need and I have to take a picture with my phone.  but that may be just me and my bad memory!  

With mobile digital billboards in 2020 you get in front of the right consumer for your business.  Digital display and social ads reach far more of the targeted client and are more effective as well as economicql.  

So to answer the question, it would not be the most effective cost  efficient way to market.

Screen time is on the rise and consumers rely on their mobile device everywhere and far more by the end of the year. So if showing your business to thousands of consumers a month for dollars a day is something you want to know more about please let me know.

HIBU will also include almost your analytics to make sure you know results and spend, more for your money with Hibu.

I have not used mobile billboard advertising.  I think it is very interesting and have seen it in action - but its not something that I would use for my business,  I find it is a bit mass and not targeted enough for my purposes.

I would not recommend this for many reasons but mostly because the ROI is minimal vs digital maketing.  People can't click on a moving or stationary truck billboard and you are competing with so many other variables that the ROI is almost zero.  I would be happy to share some much better marketing strategies if you would like that are also have trackable results with specific geo fencing and retargeting.