How do you feel when you find a competitor operating illegally? What do you do to stop it?
Without proper permits, licenses and insurances. There is a small problem in my area with companies failing to comply with the law. We get by with our business while these people bank their pockets by not paying to operate legally. And no one is stopping them.
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Once you're 100% sure they're operating illegally, I'd gather together evidence. At the very least, keep a log of each instance the competitor is doing something you think is illegal, with a description of the act, a date, and a time.
After you've gathered up proof, organize it in an easy-to-follow fashion. Then contact the appropriate authority. If it's a licensing issue, contact the licensing agency. If it's criminal, contact the sheriff.
Complaints get filed all the time. the more complete your complaint packet, the less work the authority needs to do, and the more likely they'll reach the appropriate conclusion. Some licensing bureaus are more on-the-ball than others, and are willing to properly investigate every little allegation, other licensing bureaus... let's put it this way - if there's no documented proven harm to consumers, some agencies won't do a thing.
When one of my clients comes to me with a problem with a competitor operating illegally, I generally send a cease and desist letter to the competitor with the threat of a civil suit, but never threaten a criminal prosecution since that could constitute extortion. I leave the decision on whether to file a criminal complaint to my client since my client has actual knowledge of the illegal acts. If necessary, I file the civil suit and may seek injunctive relief as well as civil damages on behalf of my client.