How fast does a business owner/salesperson need to respond to give great service?

I've been in businesses where we responded in minutes and others it took hours/days. But in your opinion, what constitutes great service?

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Answers (211-220)

Business from Elkville, IL
Answered on Feb 13th, 2020

Great service isn't just comprised of the speed of response, but also accuracy and other factors. Meet the customers' needs. Exceed their expectations. Go the extra mile. Educate your customer on the product or service you have provided them. Show them additional benefits. And always ask for referrals.

It depends on the complexity of the sale and the skill level.  If you are selling a commodity like a lamp, you better be the first to respond.  If you are selling something that takes a week to design, the caliber of the conversation is more important than the speed of the response.  Having said that, faster is better.

Immediately!  The most annoying thing to clients is not getting a prompt response.  It is unfortunate that agents have gotten so comfortable with texting that they just get around to it whenever.  Agents, just answer your phone!!!  It's the professional thing to do!


Most responses should be within a business day. If the request is for a large proposal you can always tell a customer that you got their email and you're working on the proposal and will get back to them. It's best to also give them a timeframe when you'll get back to them. They might be expecting a response sooner than you anticipate and it might frustrate them when they don't hear back on their expected timeframe.

Within that day or the next morning.

I work as a social media strategist. I learned early on that the faster I responded to issues with a product on social media the more contained the problem was. If more than 12 hours passed, the trolling definitely got uglier.

I try to respond as soon as I see the message, it is very easy in this time and era to loose the potential customer to look for services elsewhere.

15 minutes or less. There are amazing automated tools to assist with quick effective communication. Conversion rates start dropping quickly after the first hour. This has been my general experience anyway.

I will respond as soon as reasonably practicable and when I can devote my entire attention for quality time with the caller.   However,  if I cannot respond within  2 - 3 hours, I will attempt to make contact to let him/her know their call is important to me and I will need time to reply.