How often do you update content on your company website?

I'm a big proponent of fresh content and updated websites and social network pages. Nothing is worse than going to a website with reference to a 2009 Christmas party, or an event that has long expired.  Additionally, e-commerce is vital to many business selling goods.  It expands your market and allows for seamless purchases, without having to take orders over the phone.  Check out a dozen or so competitors' websites and jot down your wish list of website changes.  Commit to an updated website and fresh content for 2020.   

I check my website daily to ensure it's working. Once a week, I do it with a critical eye, including sending a test inquiry. Periodically, I ask someone else to review it. Once a year, usually in January, I force myself to change it to keep it "fresh." From time to time, based on events, new products or "specials," I make ad hoc changes. Full disclosure: I do not use my site to sell goods and services online. If you do, your update frequency will be different. One caveat: anyone on your staff should be able to update content - you should not have to have a third party do that for you if you contract with them. You should also have the credentials filed in a safe place to access your site in developer mode. Any website supporter who will not share those items wants to keep you "indentured."

For our sites and our clients' sites we update as much as once a week, and as little as every other week. Informative, unique content. I would never go more than a month without updates. Same for FB Business Pages. Update frequently! Valerie

If your website is your primary interface with clients, regular updating is good.  Regular will depend on the nature of your product...is that once a week or once a month?  Or once every three months? While change is good, so is having a recognizable look and format that people easily recall when they see it. I manage a non profit and our primary interface is Facebook, with the website being where you could go for our organization's history and the long verbiage about who we are and all that.  It rarely changed.  It was designed to be static to some degree.  I recently took over our website (for better or for worse but mostly so that when changes needed to be made, I did not have to beg and plead for weeks with our web designers to get them done).  I plan on updating some portions of it about every eight weeks.  Some pages will not change much...others can be very current.     

Probably not as often as I should.  But I use my website as a way to direct new contacts (whom I have already met and interacted with) to the services I offer.  I don't use it to draw new business from strangers (although it may happen on occasion) -- as a boutique one-man organization, I have to be careful about overextending myself with too many clients.

I add photos of my work about once every 8 weeks or as I finish a large project in order to let people know I'm still  taking orders.  During Nov. I usually only do contracted Christmas gifts, so I do not post those until after they are delivered.  As far as the wording, etc. I set it up so I would not have to update dates, times or processes more than once a year.  I work by myself and do not have lots of time to sit at my computer doing administrative tasks, if I want to get paid.

I add a new blog post each week and am always updating.

I do my best to post on a daily basis...not necessarily updated project pictures or info, but content I think my network would like to know about and can learn from. I like to see content that I can learn from as well from my network. It helps me to get to know them, their vision and how they work so that I can refer them when appropriate.

I am always adding new content to my website.  I have the main pages that I use for core information, but I utilize my blog a bit more lately to have some fresh info to post on social media and on a regular basis to stay relevant.  I have even been approached by a few post writers recently to add some guest posts to my site that helps me increase the amount of content I have as well.

Having the blog allows me to respond to current happenings and point those articles to service I offer which are relevant to the topic.

I publish a new blog about every 10-14 days and always add my new speaking engagements, new clients & new recommendations.  Sometimes, depending on demand, I even add new pages with a new topic that I will now deliver.