How do I sell handmade fiber art wall pieces? Any tips or advice?
I do wall pieces of varying sizes. Lots of compliments, but not one sale. Advice is needed.
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I do wall pieces of varying sizes. Lots of compliments, but not one sale. Advice is needed.
Answers (1-10)
A little bit like Etsy, ArtFire is a marketplace, craft, and maker
community where people from around the world come together to buy, sell
and interact.
On Artplode galleries, dealers, artists, and collectors can list art for a low one-off fee of $60 per artwork for advertising. No commission is charged to buyers or sellers. Artworks must be priced at $1000+ to be offered for sale on Artplode.
A massive, venture-funded online gallery that sells art from thousands of artists from all over the world. “Artsy’s mission is to make all the world’s art accessible to anyone with an Internet connection.
Sell prints at any price you want to set. Fine Art America handles the logistics of fulfilling each order.
Saatchi Art is an online art marketplace through which artists can sell both prints and originals. It’s free to sign up to sell, and Saatchi handles shipping- the artist pays for the packaging. Saatchi takes a 35% commission on each piece sold. Artists of all mediums can sell on Saatchi, and can even use the platform to offer commissions.
Artfinder sells original art only.
According to UGallery, their “mission is to “democratize” the process of selling artwork by connecting artists directly with collector.” UGallery is a juried platform with an application process that ensures that all art sold through the website maintains a high standard of excellence. They cater specifically to emerging and mid-career artists looking to get from under the shadow of the traditional gallery system.
Artists must apply to join Singulart, and they favor artists who already have some level of recognition.
There are many tactics for selling art online. The best place to start is to determine who your ideal customer is. Most of the time people say to me "anyone over the age of 18" but realistically, who is MOST likely to want to buy your work? Once you've determined who your ideal customer is, you can figure out where they are most likely to shop for items like yours - do they spend time on Facebook? Instagram? Pinterest? Do they spend time in galleries, go to farmer's markets or craft fairs? Will they type in a search query (Google Ads) or would they click on an ad in Instagram? Does it make sense to look for stores or galleries that will take your pieces on consignment? It has been my experience that it's hard to get found in Etsy; most of the time you will do better with your own ecommerce website and advertising but you could give Etsy a try. I would be inclined to try Facebook Ads, especially right before the holidays. I would try promoting a coupon or discount and be sure to have a landing page where you can collect email addresses so you can nurture those leads! I know how time consuming fiber art can be; I wish you all the best with your marketing efforts!
I would have a few questions:
Where are you currently selling your pieces?
What marketing are you currently doing?
Who is your ideal customer?
Once those questions are HONESTLY answered then I would analyze the answers and see when you can pivot a bit.
One of three things could be going wrong, you are not reaching your ideal market - your pricing/marketing could be off - you are marketing to the wrong market.
At Clever Cow we would do a discovery where we uncover all these and other answers (including buyer personas), analyze the answers, and come up with a plan to get you in front of the right people (including in-person events - people have a tendency to only want to move online and to the newest marketing trends but sometimes the oldies are the best).
Instagram and Etsy. Also consider Amazon ads. You are going to want a lot of friends sharing your stuff and being the one they go to for custom wall pieces.
If that was my product, I would do a study on who buys that kind of art. There must be clubs or groups on the interent that is interested in that and call or email them some questions. In fact if you are making them would photograph each one open a web site and start pushing it with Facebook or others. As an added thought I would take each piece and put it up there and put the story with it that inspired you to make it. I would then offer to sell it if they like it and offer them to go to your web site to see others. You may even want to donate 10% to the children's, hospital or Veterans or another worthy cause. It helps you sell pieces as it helps others.
Have you tried Etsy.com? People sell lots of nice handmade items there. It will take you a while to build up a following, but some people there make good money.
What you are missing is marketing. Marketing will ALWAYS come before sales. If you are getting compliments you have a quality product. You are not reaching your target audience, why they compliment but no real interest. Reach back out to the people that complimented your work and ask, "do you know anyone that would be interested in my art?". If someone doesn't give you a sale, let them give you referrals or online promotions. Get online, showcase your art and who you are. Look at your community what events can you join? Can you think of any other artists you can collab with or nonprofits you could provide art for? Definitely get on Etsy and Ebay.
It all begins with understanding who is your target audience? Who are you and what are you trying to portray in your art? The advice preceding mine is great, follow it to get a marketing plan.
I agree with the suggestions given by other people who have answered.
Figure out who your target is... the people who buy products like you're selling. Where do they shop?
I would recommend Etsy. My wife is a couture hat designer and has had some success there.
The only thing I'd add is to consider what you're saying in your marketing and how you're saying it. Try to make emotional connections between your products and the people you're selling to. Figure out what emotional benefits your products bring to them beyond its functional attributes. Then say it in a memorable way or ways. Hope that helps.
There are so many questions that need clarifying (as asked below) such as where are you showing your pieces, how long have they been showing, are you using any calls-to-action, have you generated an email list for those visitors to your showings (online and off), and (most importantly) how are you promoting your brand?
If you're advertising online, use video over static images, and make them move quickly (not slow and lingering). Use mockups in your advertising, instead of individual shots of the pieces.
Have a Facebook fan page? Use a video of your pieces in your header.
Stress the handmade aspect as it relates to quality and uniqueness.
Promote YOU.
I agree with Linda. Check Etsy and see if there are any other shops carrying what you carry/create. Also, Craft Shows which are especially popular this time of year at churches, schools, fire halls, etc. My only concern about these is that many people shopping at these are looking for "deals". You have to find a more upscale market place which is where Etsy comes in. Also, ask yourself "who" would buy something like what you are selling? Where do they shop?