As business owners with a hectic schedule would you prefer a phone call to have someone introduce their products or email?

Cold Calling is NOT dead. Cold calling is very much alive. There are better ways to cold call. Drop the name of client in the area you work with. I call it spider webbing. The big thing is, make sure the company who name you are using has given you permission.  

Emails work well to, just try to add a personal touch to it. I hit quota every month alone on Emails and Cold calling, and my referral sources just bring me that much more above where i need to be.

As A  business owner with a hectic schedule, I prefer phone calls over emails when it comes to someone introducing their products. Emails can easily get lost in the sea of messages, and it takes time to sort through them all. On the other hand, a phone call allows for direct and immediate communication, allowing me to gauge the person's enthusiasm, passion, and confidence in their product.

A phone call provides a personal touch, allowing for a real-time conversation where I can ask questions, clarify any doubts, and get a sense of the person behind the product. It also allows for a more dynamic interaction, where I can provide instant feedback and have a back-and-forth discussion.

Additionally, a phone call enables me to establish a rapport and build a relationship with the person introducing their products. It shows that they are proactive, assertive, and willing to invest the time and effort to make a meaningful connection. This can leave a lasting impression and potentially open doors for future collaboration or opportunities.

However, I must note that timing is crucial. As a busy business owner, it's essential for the person making the call to be respectful of my schedule. Scheduling a call in advance or checking if it's a suitable time for a brief introduction is appreciated.

Overall, while emails have their place in business communication, as a business owner with a hectic schedule, I prefer a phone call when someone wants to introduce their products. It allows for more personal and engaging interaction, and it demonstrates initiative and a genuine desire to connect.

Great topic. Needed topic. I love this topic.

The question attempts to find a cheat code to steak or lobster, burn to death or drown... cold call or cold email.

Here is the hack for the cold call vs cold email question... it is surf n turf.

Do both. Lots of both to lots of different people. Do lots of both to the same person.

The hack is designing a strategy that incorporates : cold emails, cols, calls, cold linkedin messages, cold snail mail, cold walk ins, cold networking intros, cold msgs onto your prospects URL contact me link, cold calendar invites sent out to those offering up their calendar links... do ALL of these, or most of these or at least more than one of these.

Reason why do more of all... if a pizza joint only takes cash...they miss out on customers. If they only take credit cards...same issue. In sales we must metaphorically take cash, CC, checks, venmo, bitcoin, tradebank barter, gift cards and working generators on trade.

This is to say we must do what 80% of prospects want us to do. Some never pick up their phones. Some have email screeners and never open emails. Some don't have an address so mail is impossible. Some don't have linkedin, FB, Insta, myspace account or a coup for messenger pigeons.

The HACK really this... each mode of communication must reference the next thing you are going to do. You call, your VM tells of the email. You linkedin msg about your next phone call to them. Your pigeon msg tells about the next package you are sending them.

Then the 10X hack is to stack the modes and stack the modes and automates the activities with a CRM and delegate the activities with a VA or sales team.

The most happy a prospect EVER was with me... it was after 15 months of me calling every single month. I always had new bit of information and an update based on my first networking connection with him where he stated his problem was X and was just outside top 10 priority list.

15X I called and left VM...and on 16th call... he picks up and says Dan, thank you so very very much for your follow up. You are calling at the exact right time. My problem is now a top 3 priority and I want to buy from you...when I you free for me to buy you lunch where you can figure out the best solution for me?

200k+ copier sale. Still a guy I text with 12 years later to see how he's doing. He still doesn't take all my calls. When he does pick up it is like no time has passed.

Sales activities must be: Polite. Persistent. Pure. That is the real hack...that there is no 1 hack or 1 way.

Neither. Interesting question. And the answers show why most businesses are leaving tons of cash on the table. Well over 90% of people do not even answer their phones. Open rates for email is MAYBE 20% on a good day. If I don't recognize a number, the call is automatically routed and screened thru my Google Assistant so you won't get thru. Similar process for email.

On the flip side, text messages and direct messages on social media have close to a 98% open rate. On the flip side, your website should be connected to a chatbot so prospects are IMMEDIATELY responded to and your office gets a text or DM notification. We set up all client ads this way and it works!

Answer to your question, hit me up son social media with a contact/friend request, do some research and present a compelling reason why I should respond to you.

Email if you don't know the contact person. 

Phone follow up is then appropriate.

 If you know the person, phone initiation is ok.

Email.  Especially if you can use it to warm up a  prospect b4 a phone call. 

We are primarily B2B Marketers. And of course sales people attempt to market to us pretty much daily. The first thing we all need to understand is that listening to sales presentations or introductions is not and should not be the priority of a business owner, specially not during prime time, or the typical business day.

The formula that works the best for us is to 1.) Send a compelling introductory email, that also offers a few benefits of what it is you offer, combined with a request to send more information, such as a short video. The video should offer a way to schedule a phone appointment. 2.) Leave a Voicemail Message, that calls attention to the email you sent.

If you're really serious about increasing your sales... be willing to do some phone appointments "outside" of normal business hours. Before 9 am and after 5 pm.

Either way is acceptable...... I guess it really depends on the interest of the product or service being offered. I feel you get more out of a phone conversation then an email. But emails by far easier to save and refer back when searching & interested. When i sell...... I like to 1st send an email and then follow up with a call to introduce myself. Thats what I have been taught.

Thats professionalizm at it finest !

honestly, it depends on the time of day and industry, but a brief call introducing yourself, what you found that might warrant the call then ask for an appt is fine  In my 23 years, I've found clients hate to be held on the phone unless they were expecting the call.  I find asking for permission to meet because you have x, y and z in your bag that will help them impact X is better then dropping in (on the phone) unannounced and expecting to hold their attention isn't that effective.  It does happen that some will listen, but most are annoyed because of the volume of calls they get, And Emails without a call are normally dumped. So I say all that to say, a brief call with a follow up appt whether that be in person or virtually is better than anything.

Hope this helps 

Email