We still make posters for our shows....like in the òld days, where we put up hundreds of posters walking downtown and in the venue (and other venue) area. Yes, S.M. has changed the game a bit, but nothing beats a good ol fashioned poster on a pole :)
Respectfully
Dave MacDonald
Business from Greenfield, MA
Answered on Oct 15th, 2018
Print advertising is NOT dead though I say that with some caveats. Mass distribution publications have suffered great losses in advertising revenue over the past 20 years as the internet has taken away many of their customers. Typically, older demographics are still using mass distribution publications such as the local newspaper, weekly news periodicals, etc., so they can still be an effective way to reach an aging population. Though many younger demos do NOT read mass distribution publications, they DO subscribe to niche enthusiast publications that cater to specific interests like cigars, wine, beer, hobbies and the like. These have proliferated and can draw an excellent advertiser base. These are even more successful if they engage their audiences with events, conferences, conventions, etc. It also helps if they have a digital presence and work to engage their audience with interactive experiences.
We’ve spent hundreds of dollars on postcards and other print media and have not been successful. This is most likely due to not getting the right message to the right people at the right time. That’s the risk with print media.
1) SmallGyfts gives you the ability to create, update or experiment with different deals so nearby shoppers can find businesses and deals close to them.
2) Businesses can offer SmallGyfts giftcards as a reward which customers can redeem as a donation for their favorite cause. They can also give the Giftcards to their friends to refer them to your business. You set the amount customers must buy from your business to earn a giftcard. They pick the charity. You get the credit.
The nice thing about this approach is that you give only when customers buy from you and the dollars that you spend on this promotion goes to local charities.
Print advertising is still useful as long as it is narrowly directed to your audience. Daily newspapers are a shotgun approach. Industry journals and special interest publications can reach your target market effectively and economically.
In my real estate business, I still use flyers and they still work. In the radio business, we do use print constantly in several printed publications as well as billboards sometimes.
Print advertising is definitely not dead. I even got a printed post card from Amazon this year prior to their Amazon Prime Day as a reminder. There are still good, even great products available, but you need to truly work on the strategy of the market you are trying to reach. Using smart data in combination with print is the way to go. You can literally place your print ad to the exactly the right person, at exactly the right time. NO MORE HIGH BUDGET SHOTGUN approach is needed. Also, it is all about the plan...the ready, shoot, AIM solution rarely delivers the result you are looking for.
(not sure why I gave all the gun references today... I must be in a mood. lol)
Business from Woodmore, MD
Answered on Oct 28th, 2018
Did you know that the number of magazine published in the US is still about the same at it was in 2008. Magazine readership is up slightly since then. Doesn't sound dead to me? Businesses will mail a single postcard, poorly designed, and wanting to blame everyone and everything but themselves, say print is dead. Advertisers need to understand their consumer and where to properly interact with them. Because one business does postcards, doesn't mean you should.
It is becoming clear that print advertising through the daily paid-circulation newspapers is becoming less and less economically viable. No daily, not even the mighty "Big 5" -- The New York Times, The Washington Post, Los Angeles Times, USA Today and The Wall Street Journal -- is immune from this trend.
When even the Times draws 10 times as many readers to its online edition than to its print edition -- its print circulation has fallen to 554,000 daily and 780,000 Sunday, according to the latest figures from the Newspaper Association of America -- It's time to seriously re-evaluate your advertising strategy.
Here in the Burlington, Vermont area where I live, The Burlington Free Press, Vermont's largest daily newspaper, has seen its print circulation plummet from a 1996 peak of 58,000 daily and 76,000 Sunday to an anemic 13,000 daily and 18,000 Sunday today.
By comparison, Seven Days, a free-circulation weekly is now Vermont's largest newspaper, with a print circulation of 36,000. Yet even Seven Days -- which has seen its advertising volume eclipse that of the Free Press by a wide margin in the past two years -- has seen its online readership grow to nearly 1.5 times greater than its print readership. The online news site vtdigger.org is rapidly replacing the Associated Press as a statewide news service for
Newspapers' remaining print readership is skewering to a much older demographic, as Millennials and Generation Z turn almost exclusively to TV and online media (especially on their smartphones). To reach younger audiences, advertisers are pretty much forced to turn to TV and online media to reach them -- and even then, many have ad-blocking software installed on their devices.
In this landscape, your print ad dollars -- at least here in Vermont -- would be better spent in Seven Days than the Free Press or any other daily. Indeed, free-circulation community weeklies -- such as the Stowe Reporter, the Hardwick Gazette, and the Washington County World, just to name three -- while not totally immune to the stresses facing print media overall -- are healthier than their daily counterparts in many respects.
We have found print readership has declined greatly in the last 10-15 years, and online readership has increased. Newspaper ads have decreased greatly, while radio ads have increased, or at least remained constant. When I started selling radio in 1990, our local paper was a main source of leads, but now, that same newspaper has very few ads, if any, except for a few yard sales, and items for sale by owner. So to answer your question, I would have to say yes, print is dead, or at least terminally ill.
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Answers (1-10)
We still make posters for our shows....like in the òld days, where we put up hundreds of posters walking downtown and in the venue (and other venue) area. Yes, S.M. has changed the game a bit, but nothing beats a good ol fashioned poster on a pole :)
Respectfully
Dave MacDonald
Print advertising is NOT dead though I say that with some caveats. Mass distribution publications have suffered great losses in advertising revenue over the past 20 years as the internet has taken away many of their customers. Typically, older demographics are still using mass distribution publications such as the local newspaper, weekly news periodicals, etc., so they can still be an effective way to reach an aging population. Though many younger demos do NOT read mass distribution publications, they DO subscribe to niche enthusiast publications that cater to specific interests like cigars, wine, beer, hobbies and the like. These have proliferated and can draw an excellent advertiser base. These are even more successful if they engage their audiences with events, conferences, conventions, etc. It also helps if they have a digital presence and work to engage their audience with interactive experiences.
Try SmallGyfts!
We’ve spent hundreds of dollars on postcards and other print media and have not been successful. This is most likely due to not getting the right message to the right people at the right time. That’s the risk with print media.
This is why we created the SmallGyfts app.
1) SmallGyfts gives you the ability to create, update or experiment with different deals so nearby shoppers can find businesses and deals close to them.
2) Businesses can offer SmallGyfts giftcards as a reward which customers can redeem as a donation for their favorite cause. They can also give the Giftcards to their friends to refer them to your business. You set the amount customers must buy from your business to earn a giftcard. They pick the charity. You get the credit.
The nice thing about this approach is that you give only when customers buy from you and the dollars that you spend on this promotion goes to local charities.
We do newspaper, radio and Google ads.
Print advertising is still useful as long as it is narrowly directed to your audience. Daily newspapers are a shotgun approach. Industry journals and special interest publications can reach your target market effectively and economically.
In my real estate business, I still use flyers and they still work. In the radio business, we do use print constantly in several printed publications as well as billboards sometimes.
Print advertising is definitely not dead. I even got a printed post card from Amazon this year prior to their Amazon Prime Day as a reminder. There are still good, even great products available, but you need to truly work on the strategy of the market you are trying to reach. Using smart data in combination with print is the way to go. You can literally place your print ad to the exactly the right person, at exactly the right time. NO MORE HIGH BUDGET SHOTGUN approach is needed. Also, it is all about the plan...the ready, shoot, AIM solution rarely delivers the result you are looking for.
(not sure why I gave all the gun references today... I must be in a mood. lol)
Did you know that the number of magazine published in the US is still about the same at it was in 2008. Magazine readership is up slightly since then. Doesn't sound dead to me? Businesses will mail a single postcard, poorly designed, and wanting to blame everyone and everything but themselves, say print is dead. Advertisers need to understand their consumer and where to properly interact with them. Because one business does postcards, doesn't mean you should.
It is becoming clear that print advertising through the daily paid-circulation newspapers is becoming less and less economically viable. No daily, not even the mighty "Big 5" -- The New York Times, The Washington Post, Los Angeles Times, USA Today and The Wall Street Journal -- is immune from this trend.
When even the Times draws 10 times as many readers to its online edition than to its print edition -- its print circulation has fallen to 554,000 daily and 780,000 Sunday, according to the latest figures from the Newspaper Association of America -- It's time to seriously re-evaluate your advertising strategy.
Here in the Burlington, Vermont area where I live, The Burlington Free Press, Vermont's largest daily newspaper, has seen its print circulation plummet from a 1996 peak of 58,000 daily and 76,000 Sunday to an anemic 13,000 daily and 18,000 Sunday today.
By comparison, Seven Days, a free-circulation weekly is now Vermont's largest newspaper, with a print circulation of 36,000. Yet even Seven Days -- which has seen its advertising volume eclipse that of the Free Press by a wide margin in the past two years -- has seen its online readership grow to nearly 1.5 times greater than its print readership. The online news site vtdigger.org is rapidly replacing the Associated Press as a statewide news service for
Newspapers' remaining print readership is skewering to a much older demographic, as Millennials and Generation Z turn almost exclusively to TV and online media (especially on their smartphones). To reach younger audiences, advertisers are pretty much forced to turn to TV and online media to reach them -- and even then, many have ad-blocking software installed on their devices.
In this landscape, your print ad dollars -- at least here in Vermont -- would be better spent in Seven Days than the Free Press or any other daily. Indeed, free-circulation community weeklies -- such as the Stowe Reporter, the Hardwick Gazette, and the Washington County World, just to name three -- while not totally immune to the stresses facing print media overall -- are healthier than their daily counterparts in many respects.