What is "The Ultimate Online Marketing Strategy" for your business?

I believe that successful Marketing and attracting an audience and thus clients are no longer about the tools.  Most teams/agencies have access to the amazing wealth of analytics tools which help level the playing field for a passionate small group vs a big agency.

Athententic storytelling delivered through the best use of the tools is what's required.  Identifying the client's truth is art.  Applying that art and identifying who the client needs to reach and then using those tools to reach them has been our differentiator. 

While this will likely depend on the product or service you are marketing, I would say social proof marketing.  The (social) proof is in the pudding: Social proof in your marketing and advertising can have a huge impact. Did you know that  88% of consumers trust user reviews as much as personal recommendations. (Again it's like word of mouth advertising).
Some real-world examples of social proof marketing would be like getting an "Expert's Stamp of Approval" or "Celebrity Endorsement",  "User Testimonials" and  "Wisdom of the Crowd" or "Wisdom of your Friends" advice. You can't beat social proof engagement, it is powerful stuff!

To me, ...

Online marketing boils down to a few channels. Strategy is how you are going to do with them.

The ultimate one(s) would be those that work for my business. And they are unique from most, if not all, other businesses.

But let me be clear that there is a fine line and a blurred line between online marketing and online networking.

I hope you get something out of what I wrote. And thank you for reading as well.

The sky's the limit!

The answer is the one that is right for your business and market. It takes time, research, and passion to really learn what your marketing strategy should be. Don't be just throw something and hope it will be a success because you are throwing money away. And strategies evolve and change.

Good luck.

Online marketing, though effective, carries lots of risk that should always be balanced with marketing in other sources. If there is a print advertising product available for you I highly recommend using it.  It gives credibility to your online marketing and reaches those who don't do 100% online and/or feed up with the minefield that digital/social media is becoming. Print says what you want to say while digital is often weighed against reviews and opinions. Balance!

If you really mean strategy rather than tactics, it's convincing people to buy what you're selling. That necessitates identifying your prospects accurately, and determining what they need and showing them the benefits of coming to you for it. Easy to say, of course.

Videos are the newest and biggest thing.  I haven't made one yet myself. :(

We are our ultimate marketing strategy, our SEO guarantees aggressive results 200% faster than those in our space. Results in as little as 90 days. We don't try to be everything to everyone. We do what we do best.

SEO will always adjust to favoring excellent, relevant content. Find ways to add content, repurpose content, maybe revise some for use in trade publications.
It looks like you are purely B2B, so find ways to be visible where those eyeballs are. If you have the budget, do very specific, long-tail keyword ad buys, negative match the broad terms to save your wallet and make sure the landing page has an excellent call to action, even if it's just your phone number.

Trying to find people who can INFLUENCE social media and boost sales with our designs.