Consistently delivering outstanding work -- being prompt, reliable, providing value-added services, doing more than expected, following up, and being a pleasure to work with overall -- my own clients are my best advertising.
Referrals generated by happy clients who are seeing results are almost always good-quality prospects who walk in the door ready and excited to move ahead.
Like many small businesses I count every penny. Our #1 effective means of advertising is our customers. The #1 means of keeping our customers is:
1) Listening to our customer and their needs when it comes to creating furniture or a one of a kind piece.
2) Quality Products that exceed our customer expectation.
3) On-Time Delivery.
4) Follow-up. While all of the above are important... This can be one of the most important aspects of your advertising strategy. Adding this simple personal touch allows increased customer interaction and feedback.
Social media advertising -- like boosting a post on Facebook -- is one of the most affordable means of advertising that you can also track to evaluate its impact.
Facebook, of course, and eblasts through Mail Monkey. Those provide a direct touch with your data base and keep them in touch with you. If you don't have a data base yet, for Pete's sake, grab Xcel and get it started asap! That's a key to visibility and developing a following. Then, in addition to all of the social media options, I still believe in being active in community and business groups. Face time counts.
I previously bought, sold, and developed a number of businesses in a variety of industries. With hindsight, the most successful of these also had the best marketing. It was something I always appreciated, but was less than fully prepared to execute. Since then I took the time to learn as much as I could about marketing. This spilled over into branding.
Know your target market to the best of your ability and as objectively as possible. Find a tool or tools that most effectively and efficiently delivers your message. I was surprised by what I discovered. One simple truth in marketing I learned and regularly share is '... a whisper beats silence ...'.
A website is the best thing I did. Craigslist is not so good anymore. Social media is big, and cheap if you enjoy doing that. Determine who you want to target. Look at demographics on the different sites to determine who uses that one and which ones to post relevant items to. Solving problems, like maybe 5 frequently asked questions works well. But keep posts short, maybe break them up into 5 segments, stay tuned...
Utilize social media to promote your small business. The process requires a front-end loaded investment in time, but it is well worth the effort when using free or very low cost utilities on the Internet. The return may surprise you.
Set up a Google or Word Press blog as an extension of your web site. A blog is quite different from a web site. Provide good, solid information free of charge and use blog searches for synergistic businesses to team with.
Be prepared to provide information, samples and valuable service gratis as a marketing tool. Introduce yourself and then immediately engage the client or potential teaming partner with your presentation tools available to bring your expertise to whatever topic they are interested in.
Let them take you where they want to go with their concerns and their needs. Apply your presentation tools and expertise dynamically The idea is to refer clients to article links at your web site and your blog to avoid having to repeat yourself over and over in new business marketing, thereby keeping yourself available for specific inquiries and closing deals.
Link everything together and begin answering questions as well as registering at many of the free applications for networking web sites on the Internet to see how that can benefit your product and services. Utilities like Twitter, Facebook, Empire Avenue, Pinterest and About Me will serve your site well.
You may wish to consider Google Ad Sense for cash flow. It is free and could supplement your income with ads in the margin of your blog.
Integrating and networking platforms together is the best approach. Most of the free applications of the type discussed here have profile features to link back to your blog and many will automatically publish your content on their site, once linked.
Content is king and the queen is a hub of strong useful information with spokes emanating from it like those of a wheel to many free social networking platforms where your brand, your consistency and your offerings drive the engine that is your enterprise.
I provide all types of design and marketing tools for clients on both rich and tight budgets. I’m mainly a website guy these days so I can create a site to fit anyone’s budget. Having a tight online presence is priority number one. After that I always lean towards various means to promote that website from printed materials to vehicle wraps and also AdWords and SEO.
First of all who will be the targeted audience this is very important? If is for younger generation say (8-15 years) silicone wrist bands something along that line. If is teenagers to twenty somethings audience suggest pop sockets for their cell phones.Older generation maybe micro fiber cleaning cloths for glasses, cell phones, i pads, computer screens etc
Answers (1-10)
Consistently delivering outstanding work -- being prompt, reliable, providing value-added services, doing more than expected, following up, and being a pleasure to work with overall -- my own clients are my best advertising.
Referrals generated by happy clients who are seeing results are almost always good-quality prospects who walk in the door ready and excited to move ahead.
Like many small businesses I count every penny. Our #1 effective means of advertising is our customers. The #1 means of keeping our customers is:
1) Listening to our customer and their needs when it comes to creating furniture or a one of a kind piece.
2) Quality Products that exceed our customer expectation.
3) On-Time Delivery.
4) Follow-up. While all of the above are important... This can be one of the most important aspects of your advertising strategy. Adding this simple personal touch allows increased customer interaction and feedback.
Social media advertising -- like boosting a post on Facebook -- is one of the most affordable means of advertising that you can also track to evaluate its impact.
Facebook, of course, and eblasts through Mail Monkey. Those provide a direct touch with your data base and keep them in touch with you. If you don't have a data base yet, for Pete's sake, grab Xcel and get it started asap! That's a key to visibility and developing a following. Then, in addition to all of the social media options, I still believe in being active in community and business groups. Face time counts.
I previously bought, sold, and developed a number of businesses in a variety of industries. With hindsight, the most successful of these also had the best marketing. It was something I always appreciated, but was less than fully prepared to execute. Since then I took the time to learn as much as I could about marketing. This spilled over into branding.
Know your target market to the best of your ability and as objectively as possible. Find a tool or tools that most effectively and efficiently delivers your message. I was surprised by what I discovered. One simple truth in marketing I learned and regularly share is '... a whisper beats silence ...'.
A website is the best thing I did. Craigslist is not so good anymore. Social media is big, and cheap if you enjoy doing that. Determine who you want to target. Look at demographics on the different sites to determine who uses that one and which ones to post relevant items to. Solving problems, like maybe 5 frequently asked questions works well. But keep posts short, maybe break them up into 5 segments, stay tuned...
Set up a Google or Word Press blog as an extension of your web site. A blog is quite different from a web site. Provide good, solid information free of charge and use blog searches for synergistic businesses to team with.
Be prepared to provide information, samples and valuable service gratis as a marketing tool. Introduce yourself and then immediately engage the client or potential teaming partner with your presentation tools available to bring your expertise to whatever topic they are interested in.
Let them take you where they want to go with their concerns and their needs. Apply your presentation tools and expertise dynamically The idea is to refer clients to article links at your web site and your blog to avoid having to repeat yourself over and over in new business marketing, thereby keeping yourself available for specific inquiries and closing deals.
Link everything together and begin answering questions as well as registering at many of the free applications for networking web sites on the Internet to see how that can benefit your product and services. Utilities like Twitter, Facebook, Empire Avenue, Pinterest and About Me will serve your site well.
You may wish to consider Google Ad Sense for cash flow. It is free and could supplement your income with ads in the margin of your blog.
Integrating and networking platforms together is the best approach. Most of the free applications of the type discussed here have profile features to link back to your blog and many will automatically publish your content on their site, once linked.
Content is king and the queen is a hub of strong useful information with spokes emanating from it like those of a wheel to many free social networking platforms where your brand, your consistency and your offerings drive the engine that is your enterprise.
I provide all types of design and marketing tools for clients on both rich and tight budgets. I’m mainly a website guy these days so I can create a site to fit anyone’s budget. Having a tight online presence is priority number one. After that I always lean towards various means to promote that website from printed materials to vehicle wraps and also AdWords and SEO.
First of all who will be the targeted audience this is very important? If is for younger generation say (8-15 years) silicone wrist bands something along that line. If is teenagers to twenty somethings audience suggest pop sockets for their cell phones.Older generation maybe micro fiber cleaning cloths for glasses, cell phones, i pads, computer screens etc
That is what I would recommend