It's usually the people running the booth. A smiling face and perhaps something to take from you with your contact information. I'm in the promotional business and I have some customers that give out a nice colorful tote bag year after year. Word gets around and attendees visit early while everyone is fresh. They use your bag to collect other "goodies". Then give your professional pitch to the prospects early in the day!
The person in it. And that is not being funny. You have to engage the audience. I have seen a table with a bowl and a sign up sheet and somebody's name on a banner where people were stopping and talking and laughing and learning. And I have seen high tech, magnificent settings with a guy on a chair reading a book. Products do not sell themselves no matter what the maker tells you. People buy because they like you.
Lots of lights! A good flow pattern so people don't "gridlock" in your space. Always stand, don't be caught sitting. It's exhausting but gives you a presence.
As a business who does trade shows (bridal shows) and also attends various trade shows for business and personal reasons, here's what I've noticed:
- Make sure that it's clear who you are and what you do
- Use large, clear font on your sign, banner, backdrop
- This goes back to your overall marketing plan, but note that bright colors really make an impact. If your competitors blend in sea of black, white and blue, then your bright orange, vivid purple or highlighter yellow branding and graphics will really stand out.
- If possible, have something interactive to do
- And in my opinion, here's the biggest one....choose the right staff! I have literally seen the most beautifully laid out booths that get everything right, and they they hire some random interns or hourly people to run the booth who don't know anything about the business, avoid eye contact with people who walk up, act bored, play with their phones the entire time, etc.
Within every organization, there are a handful of people who just have that special "knack"....they truly love people, they are passionate about the business and can explain it well. Even if those people don't usually manage booths, see if they can assist, or have them train staff specifically to manage the job. There's no point spending a fortune to have a booth if the people working it can't effectively "sell" what it is you're there to promote in the first place.
An activity. Give booth visitors something TO DO. A free demonstration or an evaluation of some kind are excellent ways to get people to stop. Focus on something they can learn about themselves and you'll be a hit.
Answers (1-10)
Easy to read information that is inviting. A friendly face at the booth and someone who is knowledgeable.
It's usually the people running the booth. A smiling face and perhaps something to take from you with your contact information. I'm in the promotional business and I have some customers that give out a nice colorful tote bag year after year. Word gets around and attendees visit early while everyone is fresh. They use your bag to collect other "goodies". Then give your professional pitch to the prospects early in the day!
The people running the booth. Make it fun. Have games and prizes and interact with the crowd. Let them feel your energy.
Dress up as the tooth fairy
The person in it. And that is not being funny. You have to engage the audience. I have seen a table with a bowl and a sign up sheet and somebody's name on a banner where people were stopping and talking and laughing and learning. And I have seen high tech, magnificent settings with a guy on a chair reading a book. Products do not sell themselves no matter what the maker tells you. People buy because they like you.
Lots of lights! A good flow pattern so people don't "gridlock" in your space. Always stand, don't be caught sitting. It's exhausting but gives you a presence.
As a business who does trade shows (bridal shows) and also attends various trade shows for business and personal reasons, here's what I've noticed:
- Make sure that it's clear who you are and what you do
- Use large, clear font on your sign, banner, backdrop
- This goes back to your overall marketing plan, but note that bright colors really make an impact. If your competitors blend in sea of black, white and blue, then your bright orange, vivid purple or highlighter yellow branding and graphics will really stand out.
- If possible, have something interactive to do
- And in my opinion, here's the biggest one....choose the right staff! I have literally seen the most beautifully laid out booths that get everything right, and they they hire some random interns or hourly people to run the booth who don't know anything about the business, avoid eye contact with people who walk up, act bored, play with their phones the entire time, etc.
Within every organization, there are a handful of people who just have that special "knack"....they truly love people, they are passionate about the business and can explain it well. Even if those people don't usually manage booths, see if they can assist, or have them train staff specifically to manage the job. There's no point spending a fortune to have a booth if the people working it can't effectively "sell" what it is you're there to promote in the first place.
An activity. Give booth visitors something TO DO. A free demonstration or an evaluation of some kind are excellent ways to get people to stop. Focus on something they can learn about themselves and you'll be a hit.
A fun, colorful, interactive display with a giveaway plus a show discount. A friendly, helpful face with a personality to match.
Current and futuristic Relevant content is key.
also seemless relationship building between servicer and provider