What social platforms have given your business the best engagement? What industry are you in?

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While there are several platforms to choose from.....it is best to know your Audience and then to speak to them in their language.  If you are reasearching for your own business, I would recommend that you check with each of the platforms to discover whom actually utilizes them the most.  For example.....you might not realize that the group who utilizes YouTube the most, also has the 70% of the disposable income in the United States......you got it, the Baby Boomers and anyone else who happen to be Do-It-Yourselfers!  If you need further assistance and would like to learn more....please reach out!

I am in the Promotional Products Industry. I have spent the past 9 months building a new website and I am still working on Search Engine Optimization. The social platforms you use effect part 3 of your SEO. Regardless of your industry, You should use Facebook, because it has the greatest audience. Facebook is connected to Instagram and Instagram is great for images. Use linked-In, as it is the best for Business to Business connections.

The only other one I can suggest is Alignable, because it is good for networking. It may or may not be good in your geographic location. You have to put in the time to learn and work them. Above all be helpful and friendly to people, Do Not just try to sell them !!! Those days are over, Build Your Brand.

I greatly enjoy my time on LinkedIn, in Facebook Groups and here on Alignable. And I’m a business growth and marketing coachsultant and digital marketing agency owner, helping purpose-driven coaches, SMBs and executives to unlock their growth potential, increase their impact and improve their digital footprint. 

Really, Alignable. It's a smaller pond, and you're more likely to engage with small business owners and solopreneurs. On LI, though I post often, I get pretty much zero engagement. 

It really depends on what your business is and who you are trying to reach.  Getting to know your client and business will help you determine which platform to use.  With so many different platforms you can be wasting time and money if you do not know who you need to target.  Most all out client do great on Social platforms, mixed with traditional media like Outdoor, Tv, Radio it really depends on the budget.  We are a Women owned Advertising Agency, our clients hire us to do the marketing for them to streamline everything, this allows us to do the work and frees up time that they can focus on other departments that need more attention.   

My clients have seen a huge increase in engagement through Instagram and Instagram Reels.


My favorite platform to watch grow is Instagram. I have found through tracking metrics between all four META platforms (Facebook, Instagram, WhatsApp, and Messenger) that my clients see the most reach and leads from using Instagram and Instagram Reels. 📸 

The process of growing your brand on Instagram can be tedious, especially if you’re just starting out.  It’s important to have an agency that understands the intricacies of the platform and is willing to help you along the way.

Facebook, Nextdoor, Instagram. Those are the 3 we always recommend our clients get set up with.