Why Local Reputation Marketing

Aug 24th, 2016

More than ever potential customers are searching for local businesses online. There has never been a better time to rapidly grow your business using local online marketing. You'll create an endless flow of leads and sales to your business

There isn't a time when local marketing has had such a positive impact on your business. I am talking about a specific type of marketing: reputation marketing. And if done right, reputation marketing will enhance all of your current marketing efforts.

Do you know what your potential customers are doing online? Might it be possible they're using the internet to research your business before they decide to contact you?

One recent study shows by increasing your reputation rating by a half of a star can skyrocket your business by a full 19%.

Will Improving My Online Reputation Connect Me With More Customers?

Many business owners wonder how they can consistently get 5 star reviews from their existing customers. The problem is that it's been difficult for most local business to get a never-ending flow of great reviews and then leverage those reviews to get more customers.

It doesn't have to be difficult if you use the right strategies.

In a recent study, 92% of all consumers read online reviews. Plus the 18 to 24 year old consumer reads online business reviews before using their services.

How does a local business go about making sure they create and continue growing a five star reputation? Here are three simple tips for securing more five star reviews

  • It is essential to put a system in place that will continually solicit customer reviews. Without having a systematic plan it can be a challenge to get consistent reviews. The system comprises of 3 things.
  • Bright Local found that 44% say a review must be written within 30 days to be relevant . It's essential to get reviews from customers as soon as possible after the product is delivered or the service is completed.
  • It's paramount to make a minimum of three attempts to get reviews from your customers . Our research consistently show almost twice as many reviews can be obtained by using a second and even a third attempt.

  • Case Study

    Aquatics Academy started with ten 6-month old reviews. When a potential customer looked at Google, it almost looked that the Aquatics Academy was out of business. Sales were in a slump. The Aquatics Academy was put on a system to gain more positive reviews. In 90 days, the Academy had a total of 37 positive reviews, opened 2 additional pool sites and couldn't hire fast enough for all the people lined up to use their services. Customers are looking for you every single day so it's just a matter of you getting found. The size of your business doesn't matter. What matters is taking the strategy that you just read about and putting it into action can take your business to a whole new level. Local reputation marketing offers a juicy untapped opportunity for the small business owner.
  • 4 Comments 29 Views

    Comments (1-4)

    Business from Oklahoma City, OK
    Commented on Aug 24th, 2016

    Reputation monitoring & fast resolve to issues is critical. We use www.freedomsocial.net for our services. We use their full suite of services including social media content procurement & postin, but they offer different plans..

    Agreed, but I am biased as I provide these services at Peter Hutcheson Design and formerly at another agency I founded.

    Another thing to consider for local business reputation is having a mobile friendly website. For one, Google rewards you for considering user experience and also most searches begin on mobile devices.

    Engaging with your Customers after they have left your business is critical. It can be daunting and overwhelming keeping up with follow up to get reviews.

    There is a cutting edge method I use for my clients to engage customers in real-time and get likes and reviews for their business with Social Powered Free WiFi. Instead of giving WiFi away for free get something back.

    The Benefits are endless and include Building an email list, Increase Loyalty, Social engagement, Wi-Fi Promotions, Ad Retargeting and Monetize dwellers.

    Visit my site @ http://RebelsRevolution.com for more info.

    A reputation follows your business from beginning to end. It's imperative to establish a good rep. from the start.

    The NorthStar Puzzle is a 3D, educational learning tool, designed to add problem-solving & practical application leaning skills to anyone over the age of six.

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