know who your prospective clients are first and foremost.Then determine what they like and don't like .Make your website Brain-dead simple to use and interact with and write copy that really speaks to them and relates to their particular lifestyle.If you can do that.. you'll find you will create a lot of appeal because they will recognize that your approach is unique to them.That's how you get their attention and their appreciation in the form of sales.

Ask yourself, what is the appeal of Starbucks? It's certainly not because their products are superior it's because they allow clients Free Wi-fI and to hang out and interact on a collective level. Herd-Instinct, coupled with a bit of snob value at being seen in line and able to pay with their iphone. it's cool and sooooo IN.

It's the old fashioned Malt shop re-invented and it still works!