About Us
“Quite simply, my business would not have been the same without them. As a start up, they guided us through the initial naming process, logo and image issues that some new businesses leave to chance. He forced us to formulate what we wanted to be and how to best reflect that in our image.
He challenged us to think differently and supported us when we needed to balance needs with the realities of business. He never looked at us a business proposition. His dealings were fun, friendly and comfortable. I love what he has done for our business, but I love the person even more. In the formation stages we talked or emailed daily. I miss that regular contact, but I know he is someone I can always count on. He/they are successful because of the talent of their staff, but is special for the personal care that he brings to the table, day in and day out.”
- Ignatius Smetek, Founder/CIO•Arcataur Capital Management LLC•Milwaukee, Wisconsin
"Hausch has the insight and drive needed for the ever changing marketing and ad environment. I have personally witnessed numerous campaigns of his; and can testify to their creativity and most importantly their effectiveness. I always enjoy marketing conversations with Joe and would highly recommend him to anyone looking to take their business to the next level!”
- Matt Anderson, Owner•Matty’s Bar & Grille, M Catering•New Berlin, Wisconsin
How We Got Started
I am an inventor, designer, terminal entrepreneur most of the time - that's all good. I have designed everything from toilet seat packaging systems for big box chains to inventing a brand for a National Football League MVP. I love a very diverse client base. I also enjoy making music and art and had my first fine art show in 2011 to celebrate turning 50.
I left my firm H2D (Haas Hausch Design) to work with the clients I wanted to work with. I didn't want to take work just to feed my team, I wanted to work with clients that appreciated the value of good design, had desires for strong marketing communications and wanted to grow.
I also feel it is critical to have fun - and enjoy the ride. The process is about learning and growth and becomes critical to the end results and follow-through. Complete buy-in is the ultimate goal.
The products and services we offer
Recommendations Received (42)
"Long term relationship...quality and creativity"
"Hauschka Design Agency has done an absolute fabulous Design for Matty's Bar and Grill. The..."
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"Hauschka Design Agency has done an absolute fabulous Design for Matty's Bar and Grill. The outside has so much entertainment available for any type of party! Including big screen TV, outdoor bars and sitting areas for family and friends to create special memories!"
Products & Services
We have been involved in over 500 brand designs since 1984, we'd love to do more. Some of our work was selected for GD USA's: 2016 American Graphic...
What we love to do: Strategic and Creative Services for start-ups/small businesses and Not-for-Profits. Branding/Logos are a strength and we have h...
Hausch Design Agency offers logo/brand design services for businesses mainly in and around Southeastern Wisconsin. We'll work with you to create a ...
Recommendations Given (51)
"By Your Side Hospice Care really does care about providing exceptional care. Sounds trite, but..."
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"By Your Side Hospice Care really does care about providing exceptional care. Sounds trite, but it's true. They go above and beyond and really engage with the people and families they are providing care for. "
"Amazing innovator and inspirational leader! One of our favorite clients of all time."
Recent Activity
Every client is different. A number of up front conversations and brand audit starts pretty much every assignment. Some steps in the process will vary based on client. Should take on average from 3 to 8+ weeks... Cost could range from $4,000 to $25,000+... I this world, a lot if it depends on...
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Every client is different. A number of up front conversations and brand audit starts pretty much every assignment. Some steps in the process will vary based on client. Should take on average from 3 to 8+ weeks... Cost could range from $4,000 to $25,000+... I this world, a lot if it depends on the client... We are just here to: Serve. Conquer. Change. www.hauschdesign.com
1 Reply
Great question. So many great answers ahead of this for you. The answer is yes.* *Note: It may give you more credibility, but it matters on where you are with your entire brand. It pretty definitely will work better with a balanced overall marketing plan and strategic attack though. And it...
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Great question. So many great answers ahead of this for you. The answer is yes.* *Note: It may give you more credibility, but it matters on where you are with your entire brand. It pretty definitely will work better with a balanced overall marketing plan and strategic attack though. And it raises 57+ other questions: How will it give you leads? How have you found clients in the past? How's your social media looking? How many followers? Do you have a loyalty program? Where is your location? Are you easy to find? Have you surveyed your existing clients? What do they want you to provide more of? Do you have a website? Can you set-up appointments on the web? How long have you been "an expert" in your field? and on and on...
Yes. And I hope you have good balance.
Good question: Quality (Graphic) Design
Great design is timeless. Basic rules of design remain the best roots of all solutions.
Design solves problems, draws attention, creates awareness and moves the viewer. Design is a skill. It is a process. It is commitment. It is an understanding and...
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Good question: Quality (Graphic) Design
Great design is timeless. Basic rules of design remain the best roots of all solutions.
Design solves problems, draws attention, creates awareness and moves the viewer. Design is a skill. It is a process. It is commitment. It is an understanding and willingness to want to improve an idea aesthetically and functionally usually within a time a budget restraint.
New APPS or techniques do not create better design.
And good design always beats trendy software solutions added to bad design. Software and hardware are only tools, and they are often used when creativity is low or process laziness is applied. Most all great design is not “solved" by hard or software.
Now, in the future - AI driven solutions may be the best and most timeless designers.
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It's a great start Tena. And there is a lot of great feedback in front of my comments.I viewed it in Firefox. When looking at a couple pages, I feel a web or graphic designer was not involved. Content is abundant and it needs a lot of finesse, and tweaking - but I'm sure it is light years beyond...
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It's a great start Tena. And there is a lot of great feedback in front of my comments.I viewed it in Firefox. When looking at a couple pages, I feel a web or graphic designer was not involved. Content is abundant and it needs a lot of finesse, and tweaking - but I'm sure it is light years beyond where you were. Especially if you had nothing.If a designer was involved, shame on them. Fire them. Unless of course it was a family member. Or especially if it was a family member, depending of course how you feel about them. Sorry.You are in a very interesting business that will effect pretty much everybody moving forward at some point in their life. You will be successful whether your website is tweaked or not. Congratulations on your book, you are doing wonderful work and you inspiring people along the way!
Many people with many brilliant answers.Make sure the name doesn't mean "donkey fodder" in Albanian, Dansk or Estonian.
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Many people with many brilliant answers.Make sure the name doesn't mean "donkey fodder" in Albanian, Dansk or Estonian.
Most of the logos posted to this thread are not logos and are frankly terrible solutions, and read many of Michael Caputo's posts. He tells it like it is.
A logo is the visual building block of your brand. You may have a concept, but you may want to approach the situation with the blinders wide...
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Most of the logos posted to this thread are not logos and are frankly terrible solutions, and read many of Michael Caputo's posts. He tells it like it is.
A logo is the visual building block of your brand. You may have a concept, but you may want to approach the situation with the blinders wide open. Qualified graphic designers that are brand development specialists are going to be more than $99.00. I believe you are serious about your business, so my best advice is to invest seriously in someone or some firm whose work resonates with you. Choose local if possible, and develop a relationship with them. You will have many other needs as you move forward. Good luck Chelsea.
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Great question Madelyn:Many great answers and advice below. Some "designer" bashing and some brilliant generalizations as well. So you have options and various approaches.
My Generalizations:After working with hundreds of start-ups and creating about a half dozen of my own businesses over the...
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Great question Madelyn:Many great answers and advice below. Some "designer" bashing and some brilliant generalizations as well. So you have options and various approaches.
My Generalizations:After working with hundreds of start-ups and creating about a half dozen of my own businesses over the past 35 years, I have directly seen the benefit of developing a Marketing Plan, strategic objectives and developing a strong brand and marketing elements from day one.
What I would do:Find a firm or person you like and trust.Make sure you have a Business, Vision and Strategic Plan in place.Admit and commit to development of a Marketing Plan.Depending on "the Message" invest in some core brand elements; whether it be your shiny, new website, incredible foil stamped and embossed business cards, bold wrapped vehicles, a unique brochure that folds into a tent or maybe it's an Apple Store-like showroom. Invest in brand appropriate solutions for your initial touch-points. Even if they are printed on toilet paper.
What should you do?:Find a firm or person you like and trust.Make sure you have a Business, Vision and Strategic Plan in place.Admit and commit to development of a Marketing Plan.Depending on "the Message" invest in some core brand elements; whether it be your shiny, new website, incredible foil stamped and embossed business cards, bold wrapped vehicles, a unique brochure that folds into a tent or maybe it's an Apple Store-like showroom. Invest in brand solid, appropriate solutions for your initial touch-points. Even if they are printed on toilet paper.
And then...Make an agreement with that individual or firm.Commit to working with them long-term if possible.Negotiate a fair price for whatever they might recommend.
How do you pay for that?Finance it the best way that you can. I have done some pretty creative financing over the years. From cash, to cash and trade; from profit sharing situations to equity positions. It's a buyer's world in branding and marketing as far as I can tell. You can be creative too.
Don't skimp. You can afford to be great from the start. You can't afford not to be the best you can be from day one
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Brilliant idea! I could certainly help you out at www.hauschdesign.com or if you felt really ambitious and you wanted to pursue things on your own, a real nice machine is the Primera LX400 Color Label Printer and it is a perfect machine to print many different formats - and stay in control. It...
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Brilliant idea! I could certainly help you out at www.hauschdesign.com or if you felt really ambitious and you wanted to pursue things on your own, a real nice machine is the Primera LX400 Color Label Printer and it is a perfect machine to print many different formats - and stay in control. It will be a nice investment.
You have so many great options Larry, and it is a pretty exciting time in marketing and branding especially when it comes to websites. So many options depending on what you really want to do, and not do. www.hauschdesign.comIt's a pretty complex question, I would love to discuss it further Larry....
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You have so many great options Larry, and it is a pretty exciting time in marketing and branding especially when it comes to websites. So many options depending on what you really want to do, and not do. www.hauschdesign.comIt's a pretty complex question, I would love to discuss it further Larry. 414.628.3976
1 Reply
