What percentage of your clients come from a Google Search?
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Google drives a lot of sales for us. We believe most of that traffic is driven by our other marketing efforts. But it is still a nice source of some new customers. I think you're probably trying to access whether it is worthwhile to focus attention to get clients through this source. For your industry, I don't know... but it is pretty easy to do the SEO basics and see if you generate anything. I can see your doing some things right and some not at best practices.