Industry specific software and hardware support for creatives in print, design, architecture, video production, photography, etc. Let creative employees devote their time to primary job functions rather than struggling with multiple vendors who often "pass the buck". I advocate by properly handling creative and pre-press I.T. support, digital workflow software support, solving data bottlenecks, repairing, calibrating and upgrading workflow “rips” and output devices and holding other technical vendors accountable.