We have a business Instagram account and love it for multiple reasons.  It's a more down to Earth way to approach our customers (many of whom use Instagram on a regular basis).  We keep it fresh and exciting by updating content frequently no only as permanent posts that our clients can look back on, but also through stories which provide a more intimate look at the day to day of our business and really let our customers get a feel for who we are and what goes into creating the perfect event.