About Us

We take pride in customizing every client’s event, right down to the tiniest detail with precision. we offer complete event planning packages that focuses on coordination and execution… whether it’s a baby shower for thirty, a bar mitzvah for one hundred and fifty, a grand quinceanera for six hundred, we are ready to fulfill all your needs.

Products & Services
Corporate Meetings by Crossroads Conference Center
If you're searching for a dynamic aspect to your next company meeting or event; look no further than Crossroads Conference Center. Our Great Lakes ...
Wedding Ceremonies and Receptions by Crossroads Conference Center
At Crossroads Conference Center, we take your wedding preparations off your shoulders, but never out of your hands. Begin with a personal consultat...
Off-Site Catering by Crossroads Conference Center
Our menu is created by our chefs who love to cook and use solely the freshest seasonal ingredients. We’ll work with you to make sure that your cele...
Recommendations Given (2)
"Bunny Tuxedos has always been the local areas go-to location for men's formal ware. We..." Read more "Bunny Tuxedos has always been the local areas go-to location for men's formal ware. We appreciate their attention to detail and excellent customer service. The men they dress always look impeccable."
Recent Activity

Amber from Crossroads Conference Center Answered this on January 11, 2019
E&D, in my opinion there are only three viable solutions to your current dilemma.  First and foremost, you have to take care of yourself and your health, but it seems as though you would like to retain your business if at all possible.  So, option one (selling the company) doesn't really seem... (more) E&D, in my opinion there are only three viable solutions to your current dilemma.  First and foremost, you have to take care of yourself and your health, but it seems as though you would like to retain your business if at all possible.  So, option one (selling the company) doesn't really seem like it is something you want to consider.  Option two would be to take on an associate or partner who could oversee the company in your absence. You would likely need to be on call to answer questions and give direction for a time, which may not bode well for your health but it would get you out of the day to day operations. Or third, you could outsource the work until your health improves therefore retaining your customer base and a part of the income while once again not needing to really worry about the day to day operations.

Amber from Crossroads Conference Center Answered this on January 09, 2019
In a given year we've been able to generate about that much new traffic to our social media sites without any outside assistance.  Realistically in my line of work 750-1300 new customers is a gross exaggeration; perhaps 50-100 clients is more realistic.  Honestly, we wouldn't be interested in... (more) In a given year we've been able to generate about that much new traffic to our social media sites without any outside assistance.  Realistically in my line of work 750-1300 new customers is a gross exaggeration; perhaps 50-100 clients is more realistic.  Honestly, we wouldn't be interested in paying that much each month at this time as I just don't think we would get the ROI.
2 Replies

Amber from Crossroads Conference Center Answered this on December 18, 2018
I am in sales and catering.  While I did not start this particular business, it was not in the greatest spot when I came on board.  With that being said, the most difficult hurdle for me has been acquiring new business.  We have established clients that use us again and again; however, we are... (more) I am in sales and catering.  While I did not start this particular business, it was not in the greatest spot when I came on board.  With that being said, the most difficult hurdle for me has been acquiring new business.  We have established clients that use us again and again; however, we are always looking to grow and expand and the only way to do that is through new business.  I am constantly looking at new ways of marketing to bring our services to potential clients.  It is a daily struggle.

Amber from Crossroads Conference Center Answered this on November 02, 2018
Unfortunately no, but it sounds like they would be a lot of fun! (more) Unfortunately no, but it sounds like they would be a lot of fun!

Amber from Crossroads Conference Center Answered this on October 31, 2018
We use different engines for different clients.  For corporate we use CVent and Meeting Broker.  For social it is Wedding Wire and Wedding Spot. (more) We use different engines for different clients.  For corporate we use CVent and Meeting Broker.  For social it is Wedding Wire and Wedding Spot.

Amber from Crossroads Conference Center Answered this on October 29, 2018
We have a business Instagram account and love it for multiple reasons.  It's a more down to Earth way to approach our customers (many of whom use Instagram on a regular basis).  We keep it fresh and exciting by updating content frequently no only as permanent posts that our clients can look back... (more) We have a business Instagram account and love it for multiple reasons.  It's a more down to Earth way to approach our customers (many of whom use Instagram on a regular basis).  We keep it fresh and exciting by updating content frequently no only as permanent posts that our clients can look back on, but also through stories which provide a more intimate look at the day to day of our business and really let our customers get a feel for who we are and what goes into creating the perfect event.

Amber from Crossroads Conference Center Answered this on July 31, 2018
Yes, but it all depends on what type of email you are sending out. We email "cold contacts," but we do not send them generic emails or mass emails.  Instead, we take the time to do our research and personalize each and every email that we send out to potential clients.  We also do not try to... (more) Yes, but it all depends on what type of email you are sending out. We email "cold contacts," but we do not send them generic emails or mass emails.  Instead, we take the time to do our research and personalize each and every email that we send out to potential clients.  We also do not try to overwhelm our potential clients with a lot of information; instead, we send a quick email introducing our company and our services.  We give the potential client the opportunity to reach out if they desire more information.

Amber from Crossroads Conference Center Answered this on July 31, 2018
We "survey" each of our clients at the conclusion of their event.  We are looking for feedback on their event so that we can continue to improve.  (more) We "survey" each of our clients at the conclusion of their event.  We are looking for feedback on their event so that we can continue to improve. 

Amber from Crossroads Conference Center Answered this on June 01, 2018
We are a conference and event center in a pretty typical building.  Nothing special to set up apart there.  I think where we really excel is in our food and beverage.  Our menu is simple but our chef's go above and beyond to ensure that our food is phenomenal each and every time.  We are always... (more) We are a conference and event center in a pretty typical building.  Nothing special to set up apart there.  I think where we really excel is in our food and beverage.  Our menu is simple but our chef's go above and beyond to ensure that our food is phenomenal each and every time.  We are always getting word of mouth recommendations based on meals clients have had with us previously.

Amber from Crossroads Conference Center Answered this on June 01, 2018
Unfortunately we only rent event space, so my team and myself don't deal directly with bringing in talent.  However, we do cultivate relationships with the big businesses in our area and often host many of their events.  They keep coming back to us not only because of our competitive pricing and... (more) Unfortunately we only rent event space, so my team and myself don't deal directly with bringing in talent.  However, we do cultivate relationships with the big businesses in our area and often host many of their events.  They keep coming back to us not only because of our competitive pricing and excellent food, but more importantly because of our attention to detail and customer service.  These types of events also bring in "big names".