Yes, but it all depends on what type of email you are sending out.

We email "cold contacts," but we do not send them generic emails or mass emails.  Instead, we take the time to do our research and personalize each and every email that we send out to potential clients.  We also do not try to overwhelm our potential clients with a lot of information; instead, we send a quick email introducing our company and our services.  We give the potential client the opportunity to reach out if they desire more information.