Mark is right in essence. It is hard, and whether you invest your money on training, or you just spend a large amount of time, you will have a price to pay to really master a platform.

That said, if you have some time a great spot to start is by looking at how comparable businesses are navigating their social media channels. Based on your business profile, maybe look at Etsy shops or small businesses that are offering sewing based services. From there you can test posts and play with different styles of content to see what performs best for your audience.

The real challenge is creating customers through social media, which is where you may want a professional to help you shape marketing campaigns or customer journeys.

My advice, try things. Search for user feedback and ask for reviews from past customers to get started. When you have issues ask a social savvy friend or hire a consultant for a short while.

Best of luck!