About Us
We Solve Marketing Challenges with Custom Developed Solutions that Help You:
- Gain greater market visibility and awareness through a disciplined approach to your marketing activities
- Strategically target and connect with buyers to generate new business
- Develop customer trust for repeat business from existing clients
Marketing that works for you!
The products and services we offer
Recommendations Received (9)
"Integrity, Thorough and great work ethic. "
"Individualized marketing plans tailored to your company's specific needs and budget. Excellent,..."
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"Individualized marketing plans tailored to your company's specific needs and budget. Excellent, friendly staff with a great deal of marketing experience and expertise."
Products & Services
The Marketing Beacon specializes in delivering custom-developed marketing solutions designed to help Greenville, Upstate and SC businesses generate...
The Marketing Beacon offers logo design services for businesses in and around Greenville. We'll work with you to customize a logo for your business...
The Marketing Beacon creates and delivers digitally-based marketing communications that specifically target your market. The options are nearly en...
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Recommendations Given (28)
"Beth is a seasoned nonprofit expert who understands the critical financial needs of organizations..."
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"Beth is a seasoned nonprofit expert who understands the critical financial needs of organizations and how her fundraising methods address them effectively. Her strategic approach yields high returns for nonprofits who all appreciate her professionalism and personalized processes that get the results they need. "
"With CGO for Hire you get a Chief Growth Officer at a fraction of the cost of hiring a sales..."
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"With CGO for Hire you get a Chief Growth Officer at a fraction of the cost of hiring a sales manager or director of sales. From day one, you receive onsite sales leadership to help your growth explode. Their proven and repeatable sales process helps assure the best possible success for your sales team."
Recent Activity
Marketing is all about making proper connection points to those who need your product or service. To do that, it requires you to create a presence where your market exists and where they go to seek solutions. For you, this means determining who the likely buyer is, where they can be found, and...
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Marketing is all about making proper connection points to those who need your product or service. To do that, it requires you to create a presence where your market exists and where they go to seek solutions. For you, this means determining who the likely buyer is, where they can be found, and the most logical ways to connect with them. In all likelihood, you will find that a more targeted approach is necessary. Start by looking at your existing client base - - who are they, how did you secure their business, what were their pain points, etc. If you can leverage them for referral business, you should pursue that pronto. Taking this approach will help you create a more defined market which will also reveal what tools are necessary to make those connecting points work your business. I hope this helps!
A "re-opening" suggests that something "new" has happened with the business and the word "new" is one of the most powerful marketing words in existence. Leverage that word in your promotions.
But, before we get ahead of ourselves, we need to give proper attention to our existing customers. ...
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A "re-opening" suggests that something "new" has happened with the business and the word "new" is one of the most powerful marketing words in existence. Leverage that word in your promotions.
But, before we get ahead of ourselves, we need to give proper attention to our existing customers. Develop a plan that is exclusive to them and include some type of incentive that strongly encourages them to bring others to the grand re-opening event. Give them credit for that, too.
Now, in terms of "ways to promote", that spectrum of options is wide open. It depends on which marketing tools best connect your customers and prospects to your business. What message points hit home with them? What motivates them to do business with you? Addressing these issues first will determine which methods, tactics, strategies, etc. you will need to use to create an unforgettable grand re-opening.
I hope this helps. It's intended to encourage deeper thinking before jumping in and doing all the things that an article, book or a friend on social media suggests! Be strategic - have a purpose - establish goals and go gettem'!
If your website is a key tool within your integrated marketing efforts, then it will be an ongoing goal to optimize SEO. It then depends on what role your website plays for your business. Organic SEO techniques may be all you need to focus on if your site only serves as a digital brochure...
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If your website is a key tool within your integrated marketing efforts, then it will be an ongoing goal to optimize SEO. It then depends on what role your website plays for your business. Organic SEO techniques may be all you need to focus on if your site only serves as a digital brochure versus a more aggressive SEO & SEM focus for a site that is driven by eCommerce. The key is to understand the purpose of having a website and how it impacts driving business opportunities. Until you know and understand that, you won't have a good direction to pursue anything with SEO efforts.
Straight commission is the highest risk. Neither of you have any "skin" in it meaning your company takes no risk since you're not paying them anything until a sale is made and they are at full risk expected to front any initial costs on their own dime until a sale is made. Where is the...
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Straight commission is the highest risk. Neither of you have any "skin" in it meaning your company takes no risk since you're not paying them anything until a sale is made and they are at full risk expected to front any initial costs on their own dime until a sale is made. Where is the motivation? A base salary is usually designed to cover the rep's "operating costs" while they're selling for you. Then, when they land the deals, their commission makes up the difference to give them a nice overall compensation package. If you follow that model, then your company has an upfront investment in the rep and is motivated to provide them all the tools to be successful. Your rep is also motivated because the base salary will not be enough to live off of which means they'll need to sell for you. A base plus commission also gets into definition of commission - - the initial sale...upsells...new services...etc. Lots to think about!
While many websites serve as the "entry point" for a business, it doesn't mean weekly content updates are necessary for all sites. If you're depending purely on search results, then it is more important vs. someone who already has your web address and is simply perusing your site to learn about...
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While many websites serve as the "entry point" for a business, it doesn't mean weekly content updates are necessary for all sites. If you're depending purely on search results, then it is more important vs. someone who already has your web address and is simply perusing your site to learn about your business. I have many clients where updating on a weekly basis is a waste of time. We tend to update when it's necessary with relevant content that will matter to the site visitor. With Google and search algorithms constantly changing, keeping up with that on a consistent basis is a full time job. So, we add, update, change, modify and edit content when the content is meaningful - not just for the sake of timing. It has to be relevant for the market and create a connecting point to the site visitor. It could otherwise just end up as an activity with little result. Hope this helps!
1 Reply
Treat customers the way you want to be treated. Cultivate their relationships and don't be afraid to ask them for referral business while offering them something in return. Stay in front of your market through strategically designed tactics that ensure proper market visibility. You can do this...
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Treat customers the way you want to be treated. Cultivate their relationships and don't be afraid to ask them for referral business while offering them something in return. Stay in front of your market through strategically designed tactics that ensure proper market visibility. You can do this through social media, blogging, eBlasts...and more. It depends on your market, how they like to receive information, etc. Refine your service offering to keep it fresh and relevant - - markets change, businesses change, needs change, people change - - make sure you're where you need to be!
In the beginning of a client relationship, set communication and deliverable expectations so that misunderstandings are minimized or eliminated. If an issue does arise, it's much easier to air it out to understand where something went wrong. Establishing that level of trust from the start will...
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In the beginning of a client relationship, set communication and deliverable expectations so that misunderstandings are minimized or eliminated. If an issue does arise, it's much easier to air it out to understand where something went wrong. Establishing that level of trust from the start will go a long way with building a long-term relationship.
For our clients, we always develop strategies that bridge the gap between their business and their buying market. The specific tactics included within the strategy depend on the type business our client is in and where people seek information to make buying decisions. We don't believe in cookie...
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For our clients, we always develop strategies that bridge the gap between their business and their buying market. The specific tactics included within the strategy depend on the type business our client is in and where people seek information to make buying decisions. We don't believe in cookie cutter solutions; instead, we believe each client deserves a unique marketing strategy developed just for their business. It's very similar to a one-to-one marketing philosophy.
We almost always print cards for our clients in a matte finish. This is chiefly because our clientele is more within the B2B market and a matte finish provides the business card a nice, professional look without being "promotional" in nature. For those on the consumer side, we have created some...
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We almost always print cards for our clients in a matte finish. This is chiefly because our clientele is more within the B2B market and a matte finish provides the business card a nice, professional look without being "promotional" in nature. For those on the consumer side, we have created some really nice cards using high gloss to help them pop and stand out. So, with B2C, there have been a few instances where a high gloss finish worked well to enhance the client's brand, image and/or product offering. For the matte finish cards, it's generally easier to jot down a note on them whereas the gloss finish doesn't allow that.
Referrals are golden. Word of mouth is priceless. People tend to do business with those they are comfortable with, which means they not only like them, but they trust them and believe they'll deliver on their promises. There is nothing wrong with responding to a promo or drawing, but there is...
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Referrals are golden. Word of mouth is priceless. People tend to do business with those they are comfortable with, which means they not only like them, but they trust them and believe they'll deliver on their promises. There is nothing wrong with responding to a promo or drawing, but there is typically higher risk involved if you know nothing about the business.
