I'm creating a logo for an oil and fuel..., All Things Brand Marketing

I'm creating a logo for an oil and fuel transport company. Would appreciate feedback on favorites from marketers, designers or just anyone with an opinion. Thanks in advance:

48 Comments

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Comments (1-10)

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Commented on Mar 31st, 2022

I'm going to be honest with you. All of the proposed logos seem dated and excessively clunky compared to the current trend toward clean, strong, simple logos. I like Dwight's idea, or you might try making a black drop of oil in the center of a yellow W - think something like this, but with the loop a drop of oil https://www.shutterstock.com/i...

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Brad Adams from Adams Marketing Production

Athena, I accidentally replied on PJ's post, and just wanted to make sure you saw my thank you. I really appreciate your time, input and suggestions. I am aware the concepts are fairly conservative and not very elegant, but this execution is for a trucking company. Although they transport oil, oil is not their main product, and the industry in general is conservative. They value safe, reliable, solid. To give you an idea, here's the logos of the top 4 transporters in the region:

from

Commented on Apr 7th, 2022

First, it’s absolutely critical you can read this from 50 ft away or more. Small type is bad. Period.

Second, if no one really knows who they are, cutesy is a waste. The name snd they do is all that matters. Multi time CEO, strategy and commercial consultant.

Why does Weldon matter? At all?

big W? Who cares? The colors? They are awful to be blunt. No contrast. Yellows blend with black.

Blues with white, red with white. White text snd such a background.

Smaller Weldon over a bigger oil.

Now it’s starts making more sense. No way to add the actual concepts, no upload option. Happy to send something.

Brad Adams from Adams Marketing Production

Adam, thanks for commenting, but I'll be blunt in return. Nobody is reading a logo on a computer screen from 50 ft away. At that distance that'd be looking at a appropriately sized sign. Black and yellow have no contrast? Tell that to Hertz, Nat Geo, Caterpillar, Best Buy and Nikon. My education: 30 years on Madison Ave. I appreciate your other tips. Here's one for you. Copy an image and paste it into the dialog box if you want to show a visual.

from

Commented on Mar 31st, 2022

Well since I can't attach an image I'll try and describe what I believe to be a better solution. There is a natural "W" that is created when aligning three droplets side by side. When these three droplets over lap each other, you get a negative space to drop "WELDON OIL" into. Now you have a unique logo symbol where the droplets represent the basic product or service, a "hidden W" and the Co. name spelled out. I've been doing this for 30+ years and the more unique the logo-signature is, the more memorable it will be.

Alex Gurin from AG Creative Works LLC

I would try what Dwight said.

from

Commented on Apr 7th, 2022

Professionally speaking Brad I am a believer that every element of a brand logo should help tell perspective consumers about your company - Your selected color scheme instills a sense of warning rather than oil and fuel transport - I agree that Ross has provided you with some viable alternatives worthy of consideration - If not the designs themselves then the color scheme that instantly reflect your companies business -

Brad Adams from Adams Marketing Production

Thanks for your suggestions Christina. As it stands, we've moved away from yellow and black for now. I liked Ross' designs very much too. The client was shown a number of designs but shied away from the more artsy and esoteric in favor of strong, simple and bold. This was an interesting exercise. From the comments you can see there is never a consensus, everybody's personal tastes are different. I also had to filter out my own preferences and read the client and the industry and even the competition.

from

Commented on Apr 4th, 2022

I like 6 because the company name placement looks like it is going somewhere. I have another idea if you are interested. Let me know. Best of logo success😊

Brad Adams from Adams Marketing Production

Thanks Judy, appreciate the comment.