One of the toughest marketing challenges that I face in my role is the inability to influence how and to whom the message is being disseminated.  The dynamics of the market are constantly changing and, often, the marketing within an organization tends to "lag" where it should "lead."  As a frontline salesperson, I would relish the opportunity to have regular touchpoints with my marketing partners to ensure we are consistently adapting our messaging to stay in tune with... (more)