How much time do you spend researching the competition? If you don’t know what you’re up against, how can you convince them to use your product over your competitors?
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Periodically I’ll check out competitor websites to see what services they offer (or don’t offer) and what they charge. I don’t undercut their pricing; I prefer to offer more value for what I’m charging. My charges are more all-inclusive since I hate to pay add on charges myself.
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