Hi Omar! People don't want to be "sold" online. One of the best strategies on social media is to offer tips that customers find useful, or even saving them money. For example, a heating contractor might post tips on how customers can reduce their heating costs by doing x y and z... There is actually software that we have available that will schedule your posts to publish when the MOST amount of people are online, creating more views/engagements. Feel free to reach out to me if you would like to set up a time to meet and I can show you a couple of things that could help :)