How do I get prospects to understand we are not just trying to get a deal but we care?
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Make your presentation all about your prospect, not you or your company. They want to see and hear how your product/solution will address their immediate issues. As long as your company is credible, they don't care about your sales awards or how great your company stock is doing... don't waste their (or your) time. Your prospect wants to make sure you understand their challenges and have a compelling solution. Stay focused on that, not you and your companies greatness! Hope that helps.