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I am a one-woman marketing department whose goal is to cure the overwhelm that small business owners feel when it comes to marketing their business. I've done digital marketing for everyone from mom and pop retailers to tech startups to celebrity brands for the last 13 years. I'm passionate about turning browsers into buyers for businesses and bosses.
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"Samantha is a passionate business owner with a keen eye for marketing. If you’re looking to step..."
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"Samantha is a passionate business owner with a keen eye for marketing. If you’re looking to step up your digital marketing or rather any aspect of Marketing, she’s your person. "
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I provide in-depth strategy, implementation and management of all your social media marketing needs. Services include (but, not limited to):
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Need a new website or perhaps want to update your current site with best practices? I'm here to help! Do you need help with:
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I provide all content marketing services, including content creation, content curation, content calendar creation and management, analytics, visual...
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"Veronica is your one-stop shop for everything you need to run your business. She has a tremendous team of VAs to meet and exceed any business goal you have. She’s extremely knowledgeable and passionate. You always feel like your business is her highest priority, and I always feel inspired and empowered after every meeting."
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A poorly designed or dated website.
Poor reviews
When they don't live up to their word.
Claims of being a pro, but the only experience they have is taking an online course or webinar from someone else and are selling the knowledge as their own.
Social Media Managers that can't seem to create...
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A poorly designed or dated website.
Poor reviews
When they don't live up to their word.
Claims of being a pro, but the only experience they have is taking an online course or webinar from someone else and are selling the knowledge as their own.
Social Media Managers that can't seem to create or manage their own social channels successfully.
Hi! As a marketer who has planned a few successful launches, I can tell you it’s a successful marriage of online and offline tactics that work best.
What is your biz? Is it mainly online or offline (you said ribbon cutting, so I’m going to assume offline)? Who are your ideal customers? And what...
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Hi! As a marketer who has planned a few successful launches, I can tell you it’s a successful marriage of online and offline tactics that work best.
What is your biz? Is it mainly online or offline (you said ribbon cutting, so I’m going to assume offline)? Who are your ideal customers? And what is your budget?
You’ll need to answer at least those questions before creating a successful launch strategy. But, some ideas that I’ve used in the past are:
- cross promotional campaigns with other local businesses
- creating a promo flier and posting it everywhere and leaving stacks places like libraries, cafes, etc
- free event listing online and in your weekly paper
- online campaign (social posts, FB ads, Yelp Offer, Check in offers/promos, geotargeting campaigns, influencer partnerships, etc)
Launching a store is major, as you know, ao you’ll also want to consider your timeline. I suggest starting to plan at least a month before, though I’ve done it in a week before.
A huge congrats to you on your opening!!!
It will help you keep all correspondence in your business email. Do you use an email marketing platform like MailChimp?
It confuses your brand to have both personal and business email addresses, plus you’ll lose important client communications with all the junk that gets sent to your personal...
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It will help you keep all correspondence in your business email. Do you use an email marketing platform like MailChimp?
It confuses your brand to have both personal and business email addresses, plus you’ll lose important client communications with all the junk that gets sent to your personal email.
As for open rates, it most likely has to do with your subject line and the value of the content you provide as opposed to the address. Or are you seeing a large bounce rate?
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Did anyone see/comment on it? Honestly, I would delete it and send messages to those that commented on it and an apology on your personal page.
Or, I would edit it, take out the negative aspects and add an authentic apology. Also, make sure that the view of the post is limited (not...
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Did anyone see/comment on it? Honestly, I would delete it and send messages to those that commented on it and an apology on your personal page.
Or, I would edit it, take out the negative aspects and add an authentic apology. Also, make sure that the view of the post is limited (not Public).
If you need any help with social media or digital marketing, I offer complimentary discovery calls! https://www.247sociallife.co
This will depend if you're selling only to the U.S or cross-border. But, let's just say it's U.S. You have opt-in options, where someone has to physically click a box to opt-in to receiving your newsletters. This is the best and easiest way. Most web platforms come with it, as do email management...
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This will depend if you're selling only to the U.S or cross-border. But, let's just say it's U.S. You have opt-in options, where someone has to physically click a box to opt-in to receiving your newsletters. This is the best and easiest way. Most web platforms come with it, as do email management systems. This way you can show that someone physically approved you sending them the email.
I actually think that the Internet makes referrals easier. You have share options, SEO websites, local targeting for ads/boosted posts, social media, online ads, geotargeting options, referral codes to share, and so much more all completely doable for way cheaper than traditional options. If...
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I actually think that the Internet makes referrals easier. You have share options, SEO websites, local targeting for ads/boosted posts, social media, online ads, geotargeting options, referral codes to share, and so much more all completely doable for way cheaper than traditional options. If small businesses are not able to take advantage of these opportunities, it may be because they haven't found the right marketing person to show them how to do so.
I am much more than a digital marketing consultant. I have been in Marketing for over 20 years, so that I'm able to really tailor a company's marketing needs to their mission and business goals. I've launched brands from the beginning, I've relaunched websites, I've also helped celebrity brands...
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I am much more than a digital marketing consultant. I have been in Marketing for over 20 years, so that I'm able to really tailor a company's marketing needs to their mission and business goals. I've launched brands from the beginning, I've relaunched websites, I've also helped celebrity brands match their reach with a bottom line. Most of the time it includes web design and social media, but sometimes, it doesn't. I also have experience in PR. So, with me, it's literally a marketing/PR one-stop shop. I also price myself incredibly competitive because I believe that everyone deserves a hand in achieving their dreams for their brands and companies.
Well, they're the same company, just different formats. The answer will depend on your company, your target market, your ideal consumer, etc.
Instagram is highly visual, so if you don't have time or resources to continually create and post fresh visual content, don't bother. You can...
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Well, they're the same company, just different formats. The answer will depend on your company, your target market, your ideal consumer, etc.
Instagram is highly visual, so if you don't have time or resources to continually create and post fresh visual content, don't bother. You can repost/curate content, but the acceptance of that is much lower than FB. Examples include brand videos, stories, images, graphics, memes, etc. I see that you are a doTERRA consultant, so this should be relatively easy. It's also easier to reach your set target and get new followers, organically, on IG than FB.
Facebook has become the go-to because it greatly helps with SEO, has every tool that you'd want/need (ads, business manager, workplace, business pages, groups, sales groups for your company, online store, etc), and most likely your ideal consumer will definitely be most active there. Again, you will need time to create fresh content, but unlike IG, you can also curate content here more often.
Cons of IG: You need the time/resources to create branded, original content consistently, you'll need to research which hashtags are most successful to gain followers, the conversion rates are notoriously low.
Cons of FB: Can be overly saturated/hard to cut through the noise, not able to increase organic followers as easily anymore, must pay to play, time consuming, community management, and changes in algorithms without warning.
Hope that helps! If you have any questions, feel free to contact me or check out my site to see if I can help: https://www.247sociallife.co.
To be honest, your question is a bit vague, so my answer will have to follow suit. Two important questions to figure out: what is your target market and what is your budget?
Without those two answers, it'll be a bit tricky to answer, but here it goes. First, after determining your target...
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To be honest, your question is a bit vague, so my answer will have to follow suit. Two important questions to figure out: what is your target market and what is your budget?
Without those two answers, it'll be a bit tricky to answer, but here it goes. First, after determining your target market, figure out where they hang out online. Younger people tend to shy away from Facebook and head towards Instagram or SnapChat. Professionals will be on LinkedIn. Moms, Crafters, Chefs, Bloggers tend to migrate to Pinterest. These are all very generalized. So, do some due diligence, create your ideal target and then, research what they do, what they eat, where they go, etc.
You said you want to help clients create an app. Can you break that into an online course or workshops? This might help with lead generation and can act as a passive income stream for you. Once they're created, people can continue to pay for them and learn forever. If that's a possibility, see if you can partner up with online course programs such as Ideo, Coursera, or extended studies with universities.
You should also create a website (though I'm sure you've already done that) to host workshops, blogs, etc.
You'll need to refine your market, your message, mission, etc. If you haven't created a business plan, I highly suggest starting there and then, worrying about getting in front of people.
Good Luck!
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This is a pretty broad question, so I have a follow-up for you: what is your main business objective this quarter? That will impact which metrics you want to measure. But, for a basic answer, I'd say engagement metrics via social, blog and website (shares, comments, likes, etc). If you can create...
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This is a pretty broad question, so I have a follow-up for you: what is your main business objective this quarter? That will impact which metrics you want to measure. But, for a basic answer, I'd say engagement metrics via social, blog and website (shares, comments, likes, etc). If you can create an engaged community, it'll be easier to sell them on your services or products. Does it take longer to cultivate? Yes, but it's also easier, cheaper, more measurable and actionable than your other options.