About Us
Superior Marketing, an award-winning digital marketing company with 18 years of experience, specializes in local SEO with a content marketing emphasis and a public relations element. We're a lean team dedicated to helping businesses that have thrived on great customer service and referrals, but need a strategic approach to grow beyond their local community. Our work has been recognized by tourism marketing authorities to national small business associations.
Superior Marketing is a National Award-Winning Local Marketing firm located in Hayward Wisconsin focused on helping small to medium sized businesses get more calls, clicks, and customers through digital marketing and advertising solutions.
Come grow with us!
Superior Marketing
How We Got Started
I was tired of working for companies that weren't servicing their customer base. I made the decision to solve actual real world problems by delivering high quality customer service, competitive pricing and package that up into a value-build for my customer base.
The products and services we offer
Products & Services
Local Marketing is a hybrid between Local SEO, Local Social, and Local Advertising. We integrate numerous local channels, local signals, and local...
Blogs, Articles, Press Releases, social, Websites, Videos, Books, Online Courses —your customers can't get enough content. We can help you keep up....
Marketing trends tend to be cyclical. We are in the day and age of digital everything. You can run an ad on Facebook for $50, and it will show in...
Recommendations Given (60)
"Motty is a wealth of knowledge, his Partners in Growth framework is great for minimizing..."
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"Motty is a wealth of knowledge, his Partners in Growth framework is great for minimizing inefficiencies in your business and helping develop growth strategies actionable business plans to ensure scalable and sustainable growth."
"The best detailer in the business, hands down."
Recent Activity
#1 Tip is tough, as there are so many pieces that go into a strong Local SEO strategy. However, the top of that list would have to be local stories, press releases with local, regional and national outlets and share those via social.
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#1 Tip is tough, as there are so many pieces that go into a strong Local SEO strategy. However, the top of that list would have to be local stories, press releases with local, regional and national outlets and share those via social.
In-person is ideal... I get spam calls in abundance, daily. I get spam emails and sms, daily. Just stop in and be authentic
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In-person is ideal... I get spam calls in abundance, daily. I get spam emails and sms, daily. Just stop in and be authentic
"#1 on search engines in 30 days" is such a vague and visionless goal that you could literally provide any answer. You can literally say, "You're #1 for your business name + city" voila!
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"#1 on search engines in 30 days" is such a vague and visionless goal that you could literally provide any answer. You can literally say, "You're #1 for your business name + city" voila!
Are there entrepreneurs that arent on their own? I dont really understand that last part.
However, to answer your question, digital marketing helps reach an audience, not always your target audience, but definitley a segment with the proper message. If you are not using digital, you just have to...
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Are there entrepreneurs that arent on their own? I dont really understand that last part.
However, to answer your question, digital marketing helps reach an audience, not always your target audience, but definitley a segment with the proper message. If you are not using digital, you just have to be better with offline marketing, customer support, direct selling and person-to-person communications.
I always start with a client's story. Why are they doing what they're doing, then addressing who they are, and what they do. I take them through the stages of the brand strategy, ensure they align with the buying cycle and buyer's journey, then roll out a set of tasks that will follow. The...
(more)
I always start with a client's story. Why are they doing what they're doing, then addressing who they are, and what they do. I take them through the stages of the brand strategy, ensure they align with the buying cycle and buyer's journey, then roll out a set of tasks that will follow. The costs will always vary. Some businesses have the information on hand, some can spew the information on-demand, and others need extraction, exercises and others need thorough research.
The reputation you hold can immediately be diluted by an outsourced company. Whether this is backend work or front-end consumer-facing work.
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The reputation you hold can immediately be diluted by an outsourced company. Whether this is backend work or front-end consumer-facing work.
1 Reply
The primary expectation is to determine competence. While most business owners don't know how to run successful marketing or ad campaigns, they tend to get duped into some ridiculous contract with minimal or no ROI. The professional should be able to help walk you through the journey, why this...
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The primary expectation is to determine competence. While most business owners don't know how to run successful marketing or ad campaigns, they tend to get duped into some ridiculous contract with minimal or no ROI. The professional should be able to help walk you through the journey, why this is effective, and what you can expect to generate - or - at least identify some goals given your business model, target audience, service delivery, and revenue goals. Other factors do include your reputation, brand, and company culture. This isn't talked about enough - a lot of companies will run a campaign on your behalf and speak unprofessionally to your prospects that decline an offer. Professionalism should ring true from your company, your ad or marketing professional, directly into your inbound SDR team.
Pain points are typically self-inflicted. This is mostly due to the business struggling to understand the value they bring to the marketplace. If in fact, the company is fully aware of the value it brings o the marketplace, branding itself as the industry leader, local problem solver, and the...
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Pain points are typically self-inflicted. This is mostly due to the business struggling to understand the value they bring to the marketplace. If in fact, the company is fully aware of the value it brings o the marketplace, branding itself as the industry leader, local problem solver, and the go-to. This starts with messaging, and communicating the company, service, product, delivery, and experience associated with doing business with that company. Find your story, and sell your story.
