First you would have to know who that audience is, down to the color of their lucky socks. Most people will say that "Everyone" is their target audience, but that is never the case. While generally everyone needs food to survive, it doesn't mean that everyone eats Italian food. Someone opening a new restaurant would have to know the demographic of the area they're going to open, when they price the food they will have to know what people would likely pay, are they in an affluent market or not. (Apple, the most profitable company ever, their target audience is Caucasian women aged 30-44, republican and working in the tech industries. It takes a lot of research, if you need assistance in locating your target audience, please reach out!

Best of luck to you,

Kev "The Brand Man" Horton