According to direct mail marketing guru Dan Kennedy successful marketing depends on getting three elements in sync… Message, Market, Media. I completely agree. Like a three-legged table, lose just one leg and the whole thing comes crashing down.
The first thing you must get right before any of the rest of it? Your message!
That’s what I do, I’m a message specialist. All I do is make sure your advertising message is ready for prime time. I leave the rest up to media buyers and sales reps.
For 30 plus years on the radio I’ve been forced to get it right in short 60 second sound bites, over and over. That job got much tougher when I began working for agencies that specialize in buying remnant media schedules for their clients.
In terms of the advertising message, a remnant schedule is the absolute most difficult arena to advertise in because the air times or ad placements can be very erratic.
For most of my career I’ve worked almost exclusively in the remnant arena and I’ve built a long list of loyal media buyers and agency reps who keep coming back to me because I’ve learned how to get it done with consistency.
How have I done that? With My Magic Ad Formula! Many years of testing my ideas in the remnant radio world has proven to be the perfect long haul opportunity to create and evolve my now highly developed Magic Ad Formula.
The result has been consistent success!
