About Us
Studio 4 PR and the Get R.E.A.L Girl help creative entrepreneurs get realistic, engaging, authentic, and longlasting (in other words, real) visibility for their business. We look forward to helping you!
How We Got Started
I’ve worked in broadcasting, corporate communications, tourism/hospitality, non profit, and internet marketing. The common denominator was either working IN the media or WITH the media to help business and community leaders get noticed. It became clear to me that the fastest growing sector of U.S. businesses (small/solopreneur) was also the most underserved by the public relations industry. I am on a mission to change that.
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Recommendations Received (8)
"Energetic and forward thinking!"
"Robin knows her stuff! She's highly creative and a treasure trove of information. I highly..."
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"Robin knows her stuff! She's highly creative and a treasure trove of information. I highly recommend working with Robin Taney!"
Products & Services
The Get R.E.A.L Girl is available to speak at any size event, from keynote to workshop.
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Recommendations Given (7)
"More people need to appreciate the value Better Business Bureau provides. It’s so much more than..."
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"More people need to appreciate the value Better Business Bureau provides. It’s so much more than a review site. Steve McFarland, CEO of BBB Los Angeles/Silicon Valley has helped the LA District Attorney put a number of scammers out of business for ripping off unsuspecting customers. Businesses located in the Greater Los Angeles/Silicon Valley would benefit from having a conversation with Steve about all BBB can do for them."
Recent Activity
You need a good business plan. Yes, sales are important, but 8 out of 10 businesses fail after 18 months because they don’t have a plan—and a lot of them have plenty of sales. You should also have a good marketing strategy that identifies your ideal client (it’s not everyone), what their pain is,...
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You need a good business plan. Yes, sales are important, but 8 out of 10 businesses fail after 18 months because they don’t have a plan—and a lot of them have plenty of sales. You should also have a good marketing strategy that identifies your ideal client (it’s not everyone), what their pain is, and position your message so your ideal client feels like you are talking to him/her.
In my field (PR for entrepreneurs), definitely! With technology changing so fast (and making it hard to keep up), I try to stay on top of what I need to know so I can best serve my clients. The challenge is that everyone considers themselves an expert—and they’re not.
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In my field (PR for entrepreneurs), definitely! With technology changing so fast (and making it hard to keep up), I try to stay on top of what I need to know so I can best serve my clients. The challenge is that everyone considers themselves an expert—and they’re not.
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I don’t know what your business is, but can you put them on quarterly billing or maybe give them a discount if they pay annually? I charge my clients upfront, so I’m not working until I get the next month’s payment or at least a 50% deposit. You could also explain that since late payments mean...
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I don’t know what your business is, but can you put them on quarterly billing or maybe give them a discount if they pay annually? I charge my clients upfront, so I’m not working until I get the next month’s payment or at least a 50% deposit. You could also explain that since late payments mean you’re paying people late, you have no choice but to add a penalty for payments not received by the due date.
I think all have a purpose. Mornings are more structured and there’s a time limit because people have to get to work, so there’s not enough time to really connect with people. I usually try and get business cards from those I want to connect with and follow up later. Lunchtime has more...
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I think all have a purpose. Mornings are more structured and there’s a time limit because people have to get to work, so there’s not enough time to really connect with people. I usually try and get business cards from those I want to connect with and follow up later. Lunchtime has more flexibility, if there’s a speaker or program, there’s an opportunity to talk with others at your table. If everyone is seated at tables, hopefully the event sponsor provides everyone with a list of everyone who attended and the you can connect with people who were not at your table. I think evening events are the most laidback because people are out of work and relaxed. I haven’t had more luck at one over the other. I think it all depends on how comfortable you are at talking about what you do and listening to others do the same.
Because I can get you noticed...just like Donald’s eyebrows.
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Because I can get you noticed...just like Donald’s eyebrows.
I agree with everyone's comments. I would also add to make sure you're working with your ideal client. It's hard to show your appreciation for your client if they're sucking the life out of you. Make sure you're laser-focused about who you serve and you'll have no trouble attracting clients who...
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I agree with everyone's comments. I would also add to make sure you're working with your ideal client. It's hard to show your appreciation for your client if they're sucking the life out of you. Make sure you're laser-focused about who you serve and you'll have no trouble attracting clients who appreciate YOU and inspire you to do your best work.
The best way to build relationships with business owners is to first identify who your ideal client is (it's not everyone), and then create your messaging so they think "Hey, he's talking to me!" This isn't to say that those who don't quality as a customer. It's quite the opposite. When you so...
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The best way to build relationships with business owners is to first identify who your ideal client is (it's not everyone), and then create your messaging so they think "Hey, he's talking to me!" This isn't to say that those who don't quality as a customer. It's quite the opposite. When you so laser-focused about who you serve, it will attract others. Hope that helps!
My experience with Thumbtack as a pro echoes that of many others. I have a PR business for entrepreneurs and small business owners, and was excited to try Tumbtack as a lead generator.
They have a lot of requests in the PR/Marketing/Writing, etc categories, so I was encouraged that every few...
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My experience with Thumbtack as a pro echoes that of many others. I have a PR business for entrepreneurs and small business owners, and was excited to try Tumbtack as a lead generator.
They have a lot of requests in the PR/Marketing/Writing, etc categories, so I was encouraged that every few minutes my phone would ping with a new request.
My first hire was by a woman with a really bad reputation for paying, so after two months of "the check is in the mail", I had to cut her loose.
The most annoying part of Thumbtack is that they don't require the customer to put in any details about the job. They also have a really strange way of charging for each quote based on the amount of competition in that category, so some of the jobs cost $5 and some cost $30, but who is going to pay that much when the job has zero information?
I do have one great client from Thumbtack, and for that, I'm very grateful, but I'm definitely passing on a lot more jobs that quoting.
Personally, I think the best form of lead gen is through email marketing. I am a certified solution partner with Constant Contact and they give you so many tools to help you be successful. Things like Text2Join and your own QR code make it so easy for people to sign up, and hundreds of mobile...
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Personally, I think the best form of lead gen is through email marketing. I am a certified solution partner with Constant Contact and they give you so many tools to help you be successful. Things like Text2Join and your own QR code make it so easy for people to sign up, and hundreds of mobile friendly templates can help your subscribers stay engaged. They are running a promo for 30% off for 3 months if you want to check out all the features. Unfortunately, it ends today, but here's the link if you're interested. https://www.constantcontact.com/signup.jsp?pn=s...
