About Us
Unlock the power of B2B trade shows with HiettIves.com! With 30+ years of expertise, we guarantee qualified leads for businesses in O&G, Legal, Medical, and Construction. Dive into success with our proven open-ended question technique. Let's expand your footprint together!
B2B trade show marketing is an exciting and challenging niche and you, as a business owner or multinational corporation are guaranteed qualified leads from every show in which you participate. When you need top flight C Suite communications, website copy, marketing, sales and collateral material, talk to us about our writing and editing offerings. "Opt In" to our weekly email series entitled 'That Ain't Not Right - The Use and Abuse of the English Language'. This addresses and, where possible, helps readers solve their English language use and abuse issues. Finally, talk to us about providing engaging, interactive keynote addresses and educational presentations.
How We Got Started
Was on staff of Browning Ferris Industries when they had their first ever layoff in Oct. 1989. They released me on Wednesday afternoon and hired me as a consultant Friday afternoon - since I was the only person in the company who managed their Business to Business(B2B) marketing program! Over the years, have serviced British Airways and multiple product and service organizations in a variety of verticals
The products and services we offer
Recommendations Received (14)
"Very knowledgeable and refreshingly honest advice."
"Great marketing specialist. Give him a call!"
Products & Services
Need remarks for a public appearance? Get professional speech writing assistance for anything ranging from political speeches to toasts and remarks...
Does your business need some additional marketing expertise? HiettIves.com will help you develop a solid marketing strategy and plan for strengthen...
Recommendations Given (17)
"The integrity, focus and Christian underpinning of their entire operation."
"Where are you physically and what kind of painting do you do? Give me a call at 832-372-6900...."
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"Where are you physically and what kind of painting do you do? Give me a call at 832-372-6900. Thanks Hiett
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Recent Activity
I have used a publicist who specializes in both fiction and nonfiction authors. The Houston Nonfiction Authors group is also a vital resource I've used with both of my nonfiction publications. The second was launched over Thanksgiving and thanks to my publicist's team of authors and followers,...
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I have used a publicist who specializes in both fiction and nonfiction authors. The Houston Nonfiction Authors group is also a vital resource I've used with both of my nonfiction publications. The second was launched over Thanksgiving and thanks to my publicist's team of authors and followers, my book became an Amazon #1 Bestseller in two categories on Black Friday and I now promote that and my Amazon #1 Bestseller Author status. I strongly suggest you consider this option.
It may sound simplistic, but just ASK. Identify their appropriate industry association, attend their meetings and ask members "Who would YOU suggest I approach with this question?" or "Who's the best person to ask about___?" Use open ended questions like these are very likely to lead you to...
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It may sound simplistic, but just ASK. Identify their appropriate industry association, attend their meetings and ask members "Who would YOU suggest I approach with this question?" or "Who's the best person to ask about___?" Use open ended questions like these are very likely to lead you to those with the expertise you seek. Without an association, try this approach at the Chamber of Commerce or one of the major fraternal organizations like the Lions or a BNI Chapter.
There are several good "general" networking groups - Network Texas, Christian Business Fellowship Assoc. with multiple chapters in various parts of town. Also useful are local Chambers of Commerce - Houston West, Cy-Fair, Heights - all of which are active with a wide variety of opportunities to...
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There are several good "general" networking groups - Network Texas, Christian Business Fellowship Assoc. with multiple chapters in various parts of town. Also useful are local Chambers of Commerce - Houston West, Cy-Fair, Heights - all of which are active with a wide variety of opportunities to 'get involved'
B2B Trade Show clients are guaranteed qualified leads using Show Dynamics tools and techniques. When these leads are plugged into a show specific/audience specific CRM designed and implemented before the event, they are virtually assured of closing a far higher percentage of those qualified...
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B2B Trade Show clients are guaranteed qualified leads using Show Dynamics tools and techniques. When these leads are plugged into a show specific/audience specific CRM designed and implemented before the event, they are virtually assured of closing a far higher percentage of those qualified leads in the days/weeks/months following the show. A properly designed and executed CRM is crucial to any B2B trade show success.
How many of us have returned from an event, flipped through cards collected and said on one or two (or more) - WHO WAS THAT?? Your picture on your card answers THAT question!! Use Matt finish on both sides (or at least one) to make note taking by recipient easier or extra info YOU want to give them
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How many of us have returned from an event, flipped through cards collected and said on one or two (or more) - WHO WAS THAT?? Your picture on your card answers THAT question!! Use Matt finish on both sides (or at least one) to make note taking by recipient easier or extra info YOU want to give them
Having just helped a small Louisiana company do that successfully in Houston, here's a brief answer. Identify, join and become active in the appropriate, and sometimes ancillary, industry associations. A Nurse Paralegal company coming to Houston joined Houston Assoc. of Legal Professionals and...
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Having just helped a small Louisiana company do that successfully in Houston, here's a brief answer. Identify, join and become active in the appropriate, and sometimes ancillary, industry associations. A Nurse Paralegal company coming to Houston joined Houston Assoc. of Legal Professionals and Houston Paralegal Assoc. and visited a couple of other related groups. They became a sponsor of one (Monthly meeting recognition) and quickly partnered with another member firm which already had an established "IN" with the law firms THEY wanted to visit. In a relatively short period of time, they were recognized as an 'active player' in the field and by the participants they wanted to influence. This can also be done through Chambers of Commerce and in some cases Fraternal Organizations like Rotary, Lions, KC's etc.
Customer Service is crucial to customer satisfaction, customer repeat business and customer referrals. With exceptional customer service, all the others come naturally.
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Customer Service is crucial to customer satisfaction, customer repeat business and customer referrals. With exceptional customer service, all the others come naturally.
I'm old enough to remember when there were NO women in traditionally "Male oriented" industries and when those industries were "Forced" to open their doors to women there were wholesale protestations and predictions of "failure" of this effort. As it turned out, given the female propensity to...
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I'm old enough to remember when there were NO women in traditionally "Male oriented" industries and when those industries were "Forced" to open their doors to women there were wholesale protestations and predictions of "failure" of this effort. As it turned out, given the female propensity to LISTEN FIRST, then present the product/service (versus the male "Here's what I've got, it's good, how many do you want) many a female salesperson/businessperson began to run rings around their male counterparts. This is a long way around saying that when, as a female, you have a passion for, interest in or desire to excel in ANY line or work or endeavor, GO FOR IT.
Staying focused on my 80/20 clients - that 20% that generate 80% of my income. Doing this helps me step back from the 80% minutia and, in the face of adversity, concentrate on the truly important
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Staying focused on my 80/20 clients - that 20% that generate 80% of my income. Doing this helps me step back from the 80% minutia and, in the face of adversity, concentrate on the truly important
Legal Nurse Consulting - Two years ago, didn't know what it was, went to a 3 day business building seminar and met a lady who consulted to Legal Nurse Consultants. With her we put together a webinar series for her clients on Trade Show Marketing. We presented the series and sold three copies of...
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Legal Nurse Consulting - Two years ago, didn't know what it was, went to a 3 day business building seminar and met a lady who consulted to Legal Nurse Consultants. With her we put together a webinar series for her clients on Trade Show Marketing. We presented the series and sold three copies of the program and six months later had one of her mentees hire me as a consultant to help build her Louisiana based Legal Nurse Consulting business in the Houston and Texas market. Moral - attend business building educational sessions - they may just work for you!!
