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As a Director of Marketing with 10+ years of experience in building and executing campaign strategies, my areas of expertise are advertising, market research and analysis, product marketing, and digital marketing.
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Every business is different so I would recommend monitoring microtrends and micro-communities relevant to your industry, product, or services.
Customers will be looking to spend their money with companies they can trust and so on a macro level, you should have a clear and well-communicated...
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Every business is different so I would recommend monitoring microtrends and micro-communities relevant to your industry, product, or services.
Customers will be looking to spend their money with companies they can trust and so on a macro level, you should have a clear and well-communicated mission, vision, and brand with attractive and consistent design and messaging throughout all of your digital media.
If marketing budgets are small I would pick one or two main social media platforms and focus on those, research where you are going to get the most bang for your buck on ad dollars for the audience you are trying to target.
Video and content creation will not be going anywhere, continue to focus on creating helpful, intent-driven content, take the time to understand what your customer needs are or will be, and be ready to answer their questions.
Don't forget about SEO local for search engines like google as well as making sure you are optimizing your video and photo content for search. Overall, mobile, social will be paramount along with clear messaging and providing top quality service and product to a target audience.
Additionally, don't take on too much all at once. Start with small achievable goals and grow your digital marketing strategy incrementally over time it's more important to produce quality content than try to tackle everything at the same time. - Hope this helps.