About Us
Elliott Vernon develops powerful and original peer-to-peer communications, meticulously tailored exactly to your business tone and needs. One word at a time. It is a service offered because there are a lot of business owners who either don't have the time or inclination to write their own material. Focus on growing your business, and let Elliott Vernon focus on crafting how you interact with your clients, prospects, and (sometimes) even your competition.
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Whether you're looking for a white paper or position paper to help a client 'solve for X', or you need to have your website rewritten from the top ...
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Recent Activity
Hi, Everett! Thanks for such a great post!
As a copywriter, it's my job to write the stuff that clients either don't want to, don't perceive they have the skill to, or just plain don't have the time to write on their own.
My ideal client is a business owner or department head looking for...
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Hi, Everett! Thanks for such a great post!
As a copywriter, it's my job to write the stuff that clients either don't want to, don't perceive they have the skill to, or just plain don't have the time to write on their own.
My ideal client is a business owner or department head looking for somebody to take the load off of their shoulders to write that weekly or monthly blog, to write that whitepaper or position paper, or help with lead generation emails that point to a landing page or general website.
I write, therefore I am. :-)
Hey there, Yves! (Cool name!) So, I'm just going to assume that your question is one you've asked tongue-in-cheek. :-)
The celebrities (and, by association, the wealthy) who have found themselves in this situation regarding college admissions for their apparently less than academically...
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Hey there, Yves! (Cool name!) So, I'm just going to assume that your question is one you've asked tongue-in-cheek. :-)
The celebrities (and, by association, the wealthy) who have found themselves in this situation regarding college admissions for their apparently less than academically stellar children, remind us all that 'crime doesn't pay'. It behooves anyone who has intentions on defrauding people, companies, or institutions to think twice. I often use this question when putting forward counterarguments on topics that I think should be universally accepted (e.g., Marriage Equality, Equal Pay 4 Equal Work, Tax Reform): "What If?" What if it was your child who is legally prohibited from marrying the person they love? What if your daughter is being discounted because of her gender and is paid less than her male counterpart? What if we didn't require those with the least to shoulder the greatest part of the tax burden?
Similarly, what if I got caught scamming clients or somehow engaging in unsavory business practices? The reputational risk alone could shudder my business. Even if the only punishment were a significant decline in revenue, any such negative outcome could easily be avoided by performing and acting above board.
Putting yourself, and your business, and family, and income, and (ad nauseam) at risk just isn't worth taking shortcuts. Ask yourself, "What if?". If the answer makes you shudder, back up, go around, and keep it moving.
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I'd want to know what the membership is going to get me before I decide on what I'm willing to pay for it. Does that make sense? For example, is this a membership that gets me access to general savings, a la a Big Box Store? Or is this a membership something which entitles me to exclusivity...
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I'd want to know what the membership is going to get me before I decide on what I'm willing to pay for it. Does that make sense? For example, is this a membership that gets me access to general savings, a la a Big Box Store? Or is this a membership something which entitles me to exclusivity and instruction not provided to the 'public' off the street?
Does this membership offer a discount on the "productive sites" and the blockchain platform? And what are the expectations around the business owner's page and video podcast interview? Is there a spectrum spanning the 'Do It Yourself/WIX' approach all the way to a 'Handholding' approach for someone who needs the technical assistance?
The more I stand to gain from being able to call myself a member, or the more I can benefit from participating in the membership, the more you'll get me to pay.
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I hope this isn't a cop-out response, but I'm looking for manageable growth. It's just me. I'm the owner, writer, accountant, marketer, and chief of everything you can think of for my business. I am looking for new clients with projects I feel good about creating with and for them. I hope to...
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I hope this isn't a cop-out response, but I'm looking for manageable growth. It's just me. I'm the owner, writer, accountant, marketer, and chief of everything you can think of for my business. I am looking for new clients with projects I feel good about creating with and for them. I hope to find them through a variety of sources: networking (Alignable and other forums), LinkedIn, Facebook, word of mouth, and from people poking around my website (www.elliottvernon.com). It doesn't make any sense to grow exponentially if you have more work than you can manage. I value quality over quantity.
Hey there, Michael. That's a great question. Honestly, I would say it depends on the mechanism - and maybe even the business or type. For example, I write blog posts for a Direct Marketing company and they publish on their website once a week. They don't have a FaceBook page, they don't utilize...
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Hey there, Michael. That's a great question. Honestly, I would say it depends on the mechanism - and maybe even the business or type. For example, I write blog posts for a Direct Marketing company and they publish on their website once a week. They don't have a FaceBook page, they don't utilize Instagram or SnapChat. They are also an established company and they use the blog posts more as an educational tool, as opposed to a sales tool. I write the posts covering a specific topic, letting the reader know at the end that they can go through my client for the services. (Almost like a mini White Paper.)
If you're selling a product or service that 'requires' lots of touches by prospects before they buy (e.g., personal training sessions, or dog grooming, or anything tangible or anything with a long sales cycle), I'd say you want to post something at least weekly - more often if you can post pictures or testimonials on something like FB or Instagram or even LinkedIn.
I agree with offering an initial service at a discount. I'm trying to GAIN clients, right? I think the issue comes more fully into play when you have a repeat client and they don't understand the difference in what they're paying for. If they've come back, the thought is they recognize the...
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I agree with offering an initial service at a discount. I'm trying to GAIN clients, right? I think the issue comes more fully into play when you have a repeat client and they don't understand the difference in what they're paying for. If they've come back, the thought is they recognize the quality product you've provided, so the leap from 'initial discount to get your business' to 'you are fully aware of the great product you're getting for the price' shouldn't be as painful. Then again, some folks are just cheap. I don't game my clients, but I also don't feel like being treated like a shady used car salesman, either.