The block and tackle of the new business world are ad words and SEO. Most of you know that. Someone looks for a stove on line and the next week anyone with any connection with stoves shows up on Facebook, and everywhere else you go. People looking for stoves are treated to Ad results and free results on Google. There is soft wear for both of these needs, or any number of people to go to for help. I recommend people who have companies dedicated to these projects rather than media extensions from radio and TV. What I can do for you is provide the longest working best targeted e mail product. We can do 200,000,000 country wide, or 25,000 to target zips codes. The drill down is superb. This is one step to reach out like conventional advertising but the targeting and direct link take it to digital efficiency.