Why for most people is it hard to see the value of a well-designed brand?
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I think we are getting branding mixed up with marketing. Any brand will not go as far as it is marketed ... The Nike brand was sold for under $40 .... now its worth over 13 billion. You can have a well designed brand worth thousands of dollars with lousy marketing, its not worth a dime.
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More answers from Mitchell
I agree with the mix up! Happens all the time. You don't even have to have a good product to have a successful brand either. Look at McDonalds! Shitty food but man do they have fantastic branding and marketing in place.