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A leading Midwest public relations firm that creates understanding that drives decisions, sales and opinions.
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Recommendations Received (7)
"Shank Public Relations has the experience needed to help any organization on a daily basis or in..."
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"Shank Public Relations has the experience needed to help any organization on a daily basis or in a crisis. It is always best to ask for professional help when dealing with issues. This includes communication and public relations. "
"I have worked with Shank Public Relations Counselors for more than 7 years. The tireless work..."
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"I have worked with Shank Public Relations Counselors for more than 7 years. The tireless work that David and Marilyn do on behalf of their clients to improve their messaging is outstanding. I highly recommend their services."
Recommendations Given (10)
"Christopher is an educator who understands the learning, teaching and educational challenges..."
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"Christopher is an educator who understands the learning, teaching and educational challenges faced by small and rural schools, which are significantly different from large districts and big cities."
"Charlie is a talented long-vision developer who knows the market."
Recent Activity
Possibly, but there are caveats. First, you have to establish why your product has NEW value to make them want to give up hours to attend your workshop. You have to position your workshop so it provides real value to your customers and prospects beyond just pushing your product. What will they...
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Possibly, but there are caveats. First, you have to establish why your product has NEW value to make them want to give up hours to attend your workshop. You have to position your workshop so it provides real value to your customers and prospects beyond just pushing your product. What will they take away that will help their enterprise even if they don't like your product? Most importantly, your workshop CANNOT be a sales pitch thinly veiled as a workshop. And of course, neat toys, trinkets and follow-up; good coffee and food.
Focus on your potential customer - what are they buying and why? Ask them. Ask where they heard about you. Are you retail? Commercial? Both? Get testimonials from happy customers and insert them on your website. Use cost effective and well defined Txt and email advertising messages. Offer to...
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Focus on your potential customer - what are they buying and why? Ask them. Ask where they heard about you. Are you retail? Commercial? Both? Get testimonials from happy customers and insert them on your website. Use cost effective and well defined Txt and email advertising messages. Offer to your local newspaper to write constructive non-advertising home how-to columns, do the same as a guest on your local radio stations, tv stations and cable interview programs to be the home cleaning expert. Create and participate in community activities.
That's a start...good luck!
david
We use chat for internal communications. BTW, were you in the tourisim business in Colorado Springs in the '70s? We knew a David Hughes there at that time.
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We use chat for internal communications. BTW, were you in the tourisim business in Colorado Springs in the '70s? We knew a David Hughes there at that time.
1 Reply
Because it works. DM and social / digital should be integrated and not one or the other.
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Because it works. DM and social / digital should be integrated and not one or the other.
Anthony, depending on your market, it's no longer either / or. You have to look at covering the market and traditional media AND social media may be important.
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Anthony, depending on your market, it's no longer either / or. You have to look at covering the market and traditional media AND social media may be important.
Really simple...know your market and more importantly know your clients' markets. After that it's all tools.
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Really simple...know your market and more importantly know your clients' markets. After that it's all tools.
1 Reply
Make everything relevant. What are you offering? Take advantage of local social media. Develop relationships with local influentials. Can you relate contributions to a local not-for-profit that relates to your business? For example encourage you guests to bring a bag of food for a local food...
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Make everything relevant. What are you offering? Take advantage of local social media. Develop relationships with local influentials. Can you relate contributions to a local not-for-profit that relates to your business? For example encourage you guests to bring a bag of food for a local food bank. For Delphi, that could be significant. Involve the local Delphi HS school band or small music group. Do the typical stuff but make the ribbon cutting meaningful instead of boring scissors have a local dignitary athlete or a notable HS star run through the ribbon. Give your guests something meaningful as a take-home, with your logo, more than the typical plaque -- a useful desk item that's tasteful; nothing that will be trashed in a few days like a pen. Your local newspaper and radio station. plus logansport and Lafayette media need to be remembered. Many of the comments work too! I hope this helps.
I assume you mean a prospect. If it's a cold call, I'll follow up immediately with a thank you. If it's a f2f meeting, I'll wait 2-3 days and send a thank you note and ask if they've had more questions since we've met.
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I assume you mean a prospect. If it's a cold call, I'll follow up immediately with a thank you. If it's a f2f meeting, I'll wait 2-3 days and send a thank you note and ask if they've had more questions since we've met.
1 Reply
Did attend or strategically work the show? There’s a big difference between sitting behind a table and being assertive.
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Did attend or strategically work the show? There’s a big difference between sitting behind a table and being assertive.
There's a fine balance between strictly data-driven / objective decision making and "emotional" / subjective decisions. The subjective reflect the ethics, values and human concerns that are inherent in any decision. The Emotional Quotient or EQ should be a part of every decision. EQ is a part of...
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There's a fine balance between strictly data-driven / objective decision making and "emotional" / subjective decisions. The subjective reflect the ethics, values and human concerns that are inherent in any decision. The Emotional Quotient or EQ should be a part of every decision. EQ is a part of EVERY decision whether we want to admit or not.
