Unfortunately, the society we live in today relies on the Internet for shopping and comparing. So to say that you don't need that nich, would not be wise. You need to start building your brand online as well as continue laying the ground work in your local community. We don't pay for advertising, but we do sponsor local activities and events in our area. We are a small business with over 20 years of serving the Coachella Valley. We have defenitly had to keep up with the internet/social media end. It provides many leads. But Customer service, Honesty, and Reliability. Is what has not, and will not, change.