Alignable recently partnered with GoDaddy and surveyed more than 100,000 small business owners in North America to learn about some of the barriers they face for growth. Five key themes surfaced as obstacles as we analyzed the survey data. How many of these are true for you?
- Building your website
- Optimizing your website for success
- Website branding
- Customer communication
- Selling products online
A little over half of you hired a designer to help you build your site, while the other half tried it on your own.
For those of you that hired a professional, 15% of you placed an ad, or used an online marketplace - but almost half of you used word-of-mouth or referrals. Simply finding what looks good and works well online, and then asking, "Hey, how'd ya do that?" goes a long way.
A few of those interviewed have a refined view for what a website truly means for a business.
"A website is no longer an investment that needs to be made every 3 to 5 years. It is a marketing tool that constantly needs to be refreshed, upgraded, and renewed. Even for small businesses, if you don't have a mobile friendly website that you yourself can update, then you need to think about upgrading." - Alignable member Aaron Glagnocavo, project manager at CME Websites
I'm only scratching the surface of all the great insights that came out of the survey. Our friends at GoDaddy said it best:
"It's encouraging how these potential obstacles start to look more like opportunities once they're broken down and presented with actionable strategies."
If you're ready to take those challenges and obstacles head-on, head over to GoDaddy to get the free white paper, containing all the findings.