How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Crushing 5 Potential Obstacles to Your Online Success

By Alan Belniak · Posted on Monday, June 6, 2016 · Tagged in Online Marketing



Alignable recently partnered with GoDaddy and surveyed more than 100,000 small business owners in North America to learn about some of the barriers they face for growth. Five key themes surfaced as obstacles as we analyzed the survey data. How many of these are true for you?

- Building your website

- Optimizing your website for success

- Website branding

- Customer communication

- Selling products online

A little over half of you hired a designer to help you build your site, while the other half tried it on your own.


For those of you that hired a professional, 15% of you placed an ad, or used an online marketplace - but almost half of you used word-of-mouth or referrals. Simply finding what looks good and works well online, and then asking, "Hey, how'd ya do that?" goes a long way.

A few of those interviewed have a refined view for what a website truly means for a business.

"A website is no longer an investment that needs to be made every 3 to 5 years. It is a marketing tool that constantly needs to be refreshed, upgraded, and renewed. Even for small businesses, if you don't have a mobile friendly website that you yourself can update, then you need to think about upgrading." - Alignable member Aaron Glagnocavo, project manager at CME Websites

I'm only scratching the surface of all the great insights that came out of the survey. Our friends at GoDaddy said it best:

"It's encouraging how these potential obstacles start to look more like opportunities once they're broken down and presented with actionable strategies."

If you're ready to take those challenges and obstacles head-on, head over to GoDaddy to get the free white paper, containing all the findings.


NandoJourneyman from Ally Digital
9 Locals Recommend Them • Posted on Sunday, June 12, 2016

It amazes me how small businesses neglect having a professionally produced website. It is the #1 thing people look up when they learn about your business! (and when they do, it's likely on their mobile device).



Alan Belniak from Alignable
156 Locals Recommend Them • Replied on Monday, June 13, 2016

I agree. The old(-ish) adage about a website being your 24-hour salesperson is true.

Josh Cattano from Ecstatic Stone, LLC
0 Locals Recommend Them • Posted on Friday, June 10, 2016

So, now that you're partnered with GoDaddy, the best suggestion you've come up with is to contact GoDaddy?

Thanks for the insight, but I'm sure we've all heard and/or thought about GoDaddy in the last few years, so how about offering something a bit more fresh to your own website.


Alan Belniak from Alignable
156 Locals Recommend Them • Replied on Saturday, June 11, 2016

Hi, Josh, We've offered the opportunity for members to review many website providers, including GoDaddy, Wix, Weebly, Squarespace, ... This here was one opportunity to partner with GoDaddy on the survey and the results. Other opportunities to work with other vendors and providers will present themselves later on down the line.



NandoJourneyman from Ally Digital
9 Locals Recommend Them • Replied on Sunday, June 12, 2016

I think GoDaddy has actually come a long way on customer service (technically, they're solid). And that's coming from someone who is not a customer; for reasons having to do with the nature of my business I use an Austin local managed hosting service.




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Alan Belniak from Alignable
Boston, MA