One thing you can typically count on is, your competition is not likely to be very creative when it comes to the ‘tangible value’ of their offers. They might have a catchy ad or gimmick, but the offer itself will be ‘same ole.’

Think of the things that really matter to those who matter most to your business. The environment? The local Little League? Scholarships? Keeping the beach clean? Reading material for folks in senior homes? Structure messages and offers around the things that matter. Even if you simply (and routinely) include a mention in your emails, on your social media, in your ads (wherever), local ‘things that matter to those who matter’ it will differentiate you from your competition. Your competition (typically) is single-mindedly thinking of themselves. If you can come across as the business thinking beyond itself, you’ll not only ‘stand out’ from the competition, you’ll ‘stand out’ with meaning.