About Us
We are a results-focused, award-winning marketing and production company.
We mix our unique blend of proven marketing science with highest possible quality production, all from one source.
We bring to life compelling and engaging commercial, digital, corporate, branded, film, television and web content while producing results, all to make you more $.
Call us your one-stop shop for production, call us your turnkey solution, call us your script to screen superheroes, or simply... call us. We’d love to discuss your next project with you.
The possibilities are just a call or email away. Let's Geaux!
How We Got Started
What I do today, is what I've wanted to do all of my life. It is extremely gratifying to help a business grow into great success and be a part of it all.
The products and services we offer
Recommendations Received (38)
"Excellent work product. "
"Strong team of creative guys who are special at what they do! One of my former artists used them..."
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"Strong team of creative guys who are special at what they do! One of my former artists used them on a video that Bob and his team Produced and Directed. They came up with a great concept, found outstanding locations, and best of all made my artist look like a STAR. Holbrook Multi Media, Inc. is WORLD CLASS!!!"
Products & Services
Need to do more of what you do best? Need someone who can guide you through the Marketing maze?
I help Position, Market and build Brands... all...
Social media marketing is more important than ever with more businesses building their following online. Holbrook Multi Media, Inc. offers expert s...
Content is king, but effective quality Video content reflects your differentiating benefit and ranks near the top in searches. Holbrook Multi Media...
Gallery
Recommendations Given (34)
"Joseph Rosen is a documented World Class Photographer.... Period. He has the ability to capture..."
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"Joseph Rosen is a documented World Class Photographer.... Period. He has the ability to capture someone’s Soul!"
"Aleece Way embodies the term True Expert. If you are buying TV advertising in the CenLa area,..."
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"Aleece Way embodies the term True Expert. If you are buying TV advertising in the CenLa area, Aleece and WNTZ are not only a must, they’re an asset.
Aleece’s vast knowledge of the Market Area and how to best utilize TV, helps you get the most out of your TV advertising budget. "
Recent Activity
Digital Marketing is ever-changing, you must be committed to staying on top of it all or hiring someone who is. But note, the one thing that hasn't changed is the need to make your message the best it can be... in all aspects. We offer an entire team of Digital Marketing Experts for less than...
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Digital Marketing is ever-changing, you must be committed to staying on top of it all or hiring someone who is. But note, the one thing that hasn't changed is the need to make your message the best it can be... in all aspects. We offer an entire team of Digital Marketing Experts for less than what you'd spend on One marketing assistant or director. Holbrook utilizes High quality, Targeted Video to drive those profit centers that are key to your company's/brand's growth. Is this a sales pitch... Sure, but it's also a message. And that message is tieing up your time jumping on all the latest digital trends will not do you any good, if your message is not Right. Right... in the sense that it's targeted, speaks to your core customer for that particular vertical offering, and is a high-quality production that supports your brand image. To your success, Bobz Two Cents keep the change Bob Holbrook Holbrook Multi Media, Inc. Bob@HolbrookMultiMedia.com
It Works! And, Works best with quality Video production messages. We've seen constant growth in all of our clients as we utilize Social and Digital media on Social platforms that are a fit for the Vertical market we're targeting. Bob Holbrook Holbrook Multi Media, Inc. Bob@HolbrookMultiMedia.com
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It Works! And, Works best with quality Video production messages. We've seen constant growth in all of our clients as we utilize Social and Digital media on Social platforms that are a fit for the Vertical market we're targeting. Bob Holbrook Holbrook Multi Media, Inc. Bob@HolbrookMultiMedia.com
If you're Not a marketer the biggest bank for your buck is in hiring an expert. I'm not trying to be a wise A**, it's just that after all my time in the business, I see many businesses, products and services fail because they invested little to nothing at all into qualified marketing.
Bob...
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If you're Not a marketer the biggest bank for your buck is in hiring an expert. I'm not trying to be a wise A**, it's just that after all my time in the business, I see many businesses, products and services fail because they invested little to nothing at all into qualified marketing.
Bob Holbrook
1 Reply
One of the most brilliant people I know has trouble spelling CAT. I think a well written blog with misspelling needs our team’s help more than ever. God knows my answers do too at times.
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One of the most brilliant people I know has trouble spelling CAT. I think a well written blog with misspelling needs our team’s help more than ever. God knows my answers do too at times.
1 Reply
Blogs, podcasts, social media, newsletters, free advice, seminars, luncheons. lunch-&-learns or even offers of a free one-on-one ‘pick my brain’ session are some of the ways to get either digital or real face-time with business prospects. The key common denominator is, no risk on their part....
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Blogs, podcasts, social media, newsletters, free advice, seminars, luncheons. lunch-&-learns or even offers of a free one-on-one ‘pick my brain’ session are some of the ways to get either digital or real face-time with business prospects. The key common denominator is, no risk on their part. Another key is to identify the ‘best prospects’ to offer samples of your expertise to and this can require a little detective work.
Does your area have a ‘business’ publication (online or off)? Does the local paper (online or off) have a business section? Has a good local business prospect recently hired or promoted someone to be a new; marketing director, human resources manager, director of technology or whatever position might best apply to your business? If so, this is a prime target. Send a congratulatory card/note – both snail mail and e-mail. Offer lunch or to come by for a free consultation. Every day, access whatever publications, social media venues and websites apply to the businesses in your community and look for special opportunities to offer samples of your expertise. In retail, they say ‘location’ is everything. When it comes to generating relationships with new business clients, ‘timing’ is everything.
AN OFFER: I know, it’s old as dirt but it works and it always will. A good sale is a magnet and if you can structure it to motivate customers to not come alone, all the better. “10% off for you, 20% off for both of you when you bring a friend.”
PROMOTION: A promotion can work really well if...
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AN OFFER: I know, it’s old as dirt but it works and it always will. A good sale is a magnet and if you can structure it to motivate customers to not come alone, all the better. “10% off for you, 20% off for both of you when you bring a friend.”
PROMOTION: A promotion can work really well if it’s creative. In other words, “win a lawnmower” won’t cut it. But something like “15% of all sales go to the Children’s Hospital” or “Bring your own non-plastic bag and save 15%” as an environmental angle promotion can work gangbusters.
EXISTING CUSTOMERS PROMOTION: The customers you have are the, assuming you’re treating them right and they're happy with your product/service, are the most effective tool in the toolbox to get 1st-time customers in. Every one of them has family, friends or co-workers who’ve never been to your store, tried your product or ate at your restaurant. If they think you’re great then get them to spread the word and bring a friend next time. How? Bring a friend and save.
One thing you can typically count on is, your competition is not likely to be very creative when it comes to the ‘tangible value’ of their offers. They might have a catchy ad or gimmick, but the offer itself will be ‘same ole.’
Think of the things that really matter to those who matter most...
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One thing you can typically count on is, your competition is not likely to be very creative when it comes to the ‘tangible value’ of their offers. They might have a catchy ad or gimmick, but the offer itself will be ‘same ole.’
Think of the things that really matter to those who matter most to your business. The environment? The local Little League? Scholarships? Keeping the beach clean? Reading material for folks in senior homes? Structure messages and offers around the things that matter. Even if you simply (and routinely) include a mention in your emails, on your social media, in your ads (wherever), local ‘things that matter to those who matter’ it will differentiate you from your competition. Your competition (typically) is single-mindedly thinking of themselves. If you can come across as the business thinking beyond itself, you’ll not only ‘stand out’ from the competition, you’ll ‘stand out’ with meaning.
Marketing strategies that help you stand out from other local retail businesses?
A marketing strategy that will stand out from other ‘local’ retail businesses is one that can be successfully executed. Sorry, but I'm not really sure what that means? Big national retailers have lots of bucks and...
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Marketing strategies that help you stand out from other local retail businesses?
A marketing strategy that will stand out from other ‘local’ retail businesses is one that can be successfully executed. Sorry, but I'm not really sure what that means? Big national retailers have lots of bucks and lots of people who’ve been developing marketing strategies for a long, long time. You don’t and neither do your local competitors. You need to make every penny count and that means avoiding the trap of coming up with an ‘I’m doing backflips’ marketing strategy that you don’t have the bucks or the horses to execute properly. With that in mind:
Dare to be different – (yes in the words of Trout and Ries, “Differentiate or DIE!”) even if it means different in what might seem to be a dangerous way. If you don’t dare to take a risk, you’ll never differentiate yourself. Odds are, none of your local competitors will. Your larger regional or national competitors don’t have to take risks – they’re loaded and have a national brand reputation to lean on.
As a local retailer, your marketing strategy should embrace your ‘localness’. Don’t even try to be like the big boys. Most people will see through it and consider it either an act of desperation of simply pathetic. Be proud to be local. Build your marketing plan around the community, the things that matter to it and especially the things that matter to your customers.
Customer loyalty brand strategy. Most local retailers work harder and spend more on trying to get new customers and work less and spend less on trying to keep the ones who come into the store or visit the site happy. Don’t you hate it when a company you’ve been loyal to for years offers ‘new customer only’ promotions? (note I will not mention AT&T here.) A bird in the hand really is worth more than a bird flying around out there who may or may not land in your nest. Plus, when you treat your current customers right, have exclusive offers ‘just for them’ and keep them engaged – they tell others. A happy, satisfied customer is the best ‘new customer’ advertising medium in the world.
How to narrow in on them:
Find the arenas, events, and venues (off or online) where those who ‘matter most’ are most likely to gather or be attracted to. These may be on or offline or both. Online: Blogs relating to the subject of your business, websites relating to the subject of your...
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How to narrow in on them:
Find the arenas, events, and venues (off or online) where those who ‘matter most’ are most likely to gather or be attracted to. These may be on or offline or both. Online: Blogs relating to the subject of your business, websites relating to the subject of your business, local social media accounts belonging to those who “matter most”, keyword targeted Google, YouTube, and Facebook ads. Create an ‘offer they can’t refuse’ that’s an “exclusive” to those who matter most. A dime sacrificed today to get a customer worth many dollars tomorrow – do it. Offline: Events, meetings, sales that specifically speak to those “who matter most” – be there! If there isn’t an event – create one. Whatever it is you’re offering or selling you want to establish yourself as the most excited person in the area about it. It’s not just about the product or service – it’s about YOU.
It depends on the business and to whom you want to get the word out. The best ways, if you have the budget for it, are TV, Radio and Digital Marketing (what order and what platform, depends on the product and market). Even if you have the budget, these venues can be a waste of money if (A) not...
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It depends on the business and to whom you want to get the word out. The best ways, if you have the budget for it, are TV, Radio and Digital Marketing (what order and what platform, depends on the product and market). Even if you have the budget, these venues can be a waste of money if (A) not done right or (B) the ‘word’ need only be spread to a limited audience or over a limited geographic area. There’s no ‘same way’ for all businesses but generally speaking for businesses on modest budgets:
Social media; Get aggressive. Do it in house or hire a company that has a department of Social marketing experts like Holbrook Multi Media (oh wait, that's our company!).
Local ‘thought’ or ‘social’ influencers/leaders. A word worth spreading is a word that will spread almost automatically once you get it started when started with the right people. Who are the people in your community, celebrities, or even in your own personal circle who would be the best ‘word-spreaders’? Get them started on it. One customer leads to two, two to five, five to ten.
Show up! So many folks who start a business think they can generate buzz by sitting in front of their computer. Sure, you have to do that. But nothing beats showing up at places and events where ‘your kind of people’ are also likely to be. Don’t be shy with those business cards. Mingle. At the end of the day, the more people who know you and like you, the more word-of-mouth and business you generate.
Sponsor/participate. Look at the calendar and find the events in your area that appeal to ‘your kind of people’. If affordable, be a part of the event. If not, find other ways to participate.
Not all customers are the same. What’s the best framework for narrowing in on the customers who matter most for your business?
It’s assumed, you’ve chosen the business you’re in because you have both a knowledge of it and a passion for it. This being the case, you likely have some idea on what types of customers are the ones who’ll matter most to your business. If they ‘matter most’ to you then it also makes sense that what your business has to offer ‘matters most’ to them.
