AN OFFER: I know, it’s old as dirt but it works and it always will. A good sale is a magnet and if you can structure it to motivate customers to not come alone, all the better. “10% off for you, 20% off for both of you when you bring a friend.”

PROMOTION: A promotion can work really well if it’s creative. In other words, “win a lawnmower” won’t cut it. But something like “15% of all sales go to the Children’s Hospital” or “Bring your own non-plastic bag and save 15%” as an environmental angle promotion can work gangbusters.

EXISTING CUSTOMERS PROMOTION: The customers you have are the, assuming you’re treating them right and they're happy with your product/service, are the most effective tool in the toolbox to get 1st-time customers in. Every one of them has family, friends or co-workers who’ve never been to your store, tried your product or ate at your restaurant. If they think you’re great then get them to spread the word and bring a friend next time. How? Bring a friend and save.