How to narrow in on them:

Find the arenas, events, and venues (off or online) where those who ‘matter most’ are most likely to gather or be attracted to. These may be on or offline or both. Online: Blogs relating to the subject of your business, websites relating to the subject of your business, local social media accounts belonging to those who “matter most”, keyword targeted Google, YouTube, and Facebook ads. Create an ‘offer they can’t refuse’ that’s an “exclusive” to those who matter most. A dime sacrificed today to get a customer worth many dollars tomorrow – do it. Offline: Events, meetings, sales that specifically speak to those “who matter most” – be there! If there isn’t an event – create one. Whatever it is you’re offering or selling you want to establish yourself as the most excited person in the area about it. It’s not just about the product or service – it’s about YOU.