I, Joni Finkbeiner-Tyler have been a photographer since 1984, starting my training in NYC. I pride my work as Central Florida's diverse Photography Studio. I specialize in many areas such as Commercial Photography including Billboards, Websites, Magazines and Executive Portraits to Wedding Album Design, Family Portraits, Fashion, Model Portfolio's, Beauty & Vintage Portraits, Photo Restoration. Although I no longer photograph weddings, I do design Wedding Albums. I have been in Lakeland, Florida since 1992.

I worked as a NYC Fashion and Runway Model, modeling for the top designers during the late 1970's through the '80's, retiring in 1991. While on a fashion shoot, I asked the photographer to look through his camera, and I instantly got hooked! I asked the photographer how to get into the field and he said, "Buy yourself a camera, you're smart and you can figure it out!" So I did! Since I had been in front of the camera for a long time and know what that feels like and know how intimidating in can be, is why I can make others feel very comfortable when they are in front of MY camera.