About Us
When callers call an office and are placed On-Hold AT&T surveys have shown that 1: 70% of all callers are placed On-Hold; 2. Average On-Hold time is one to three minute; 3. 90% of callers prefer informative messages to silence or the radio. Business specific On-Hold Messaging can increase inquiries by up to 20% and there is a 2 1/2% to 5% increase is sales with On-Hold messages. Since 1987 HoldMasters has been creating custom Infomercials for Fortune 500 Companies, Professional office, mom & pop business as well as home based businesses around the nation. Let us help you when your business is on the line. Check out our website (www.holdmasters1.com) and the daily blog on our website.
How We Got Started
Answering a need that enables any business to inform as well keep both the marketing and branding message alive all the while engaging the caller.
The products and services we offer
Recommendations Received (18)
"I'm totally unbiased 😉, but seriously this is the best system to make your client's time on hold..."
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"I'm totally unbiased 😉, but seriously this is the best system to make your client's time on hold work for you. Plus, Alan is amazing at synthesizing your business into the messages that your clients will hear. "
"Alan Rock has been my friend for over 40 years. When it comes to media of any kind, Alan is a pro "
Products & Services
On-Hold messages gives you the ability to up-sell and cross sell your current clients which adds to your bottom line and informs prospects of your ...
Recent Activity
I am most proud of every sale. There isn't one that stands out. The reason is that each customer's needs are different and my service serves that special need.
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I am most proud of every sale. There isn't one that stands out. The reason is that each customer's needs are different and my service serves that special need.
Why is creating value for your prospects and clients important? The answer is really simple, customers don't buy facts and features, in fact they aren't even product oriented in their thinking; they're focused on solutions to their challenges and solving those challenges is what generates value...
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Why is creating value for your prospects and clients important? The answer is really simple, customers don't buy facts and features, in fact they aren't even product oriented in their thinking; they're focused on solutions to their challenges and solving those challenges is what generates value for them. So, when the salesperson beats his or her chest and rattles off the great magic that goes into its products, salespeople fail to place the product as the answer to the customer's pain, frustration or objective. Instead, they're actually arranging it as a product, allowing the customer to source more of their acquiring decision on price and thereby pressure profit margins. When value is created in the eyes of the customer, the purchaser gains the opportunity to see it as unlike any other in the market almost as if you've created a new market segment of one. This also has the effect of repositioning your competition, so that price becomes a less dominating factor in the buying decision, however, if the client perceives exceptional value, price will never be the issue. In order to create this value for the customer you must know and understand that customer. So, do your homework. Go on line and learn as much about him or her as the internet allows, since there is no cookie cutter conversation with prospects and clients; it should go without saying that each customer values different things. This means with each prospect or client, you, the salesperson, must build a special relationship. By solidifying that relationship, you'll be able to get a much better sense of their current business condition and where they want to be, knowledge you can use to place your value proposition to address their challenges and requirements. Remember to ask the probing questions that will draw out this information and be sure to actively listen to their answers. Remember to paraphrase their response back to them so you can confirm if you're understanding them effectively. Not only does this verify the information and allow them to clarify if necessary, it demonstrates your thoroughness and desire to understand their situation and needs, and how your value proposition may be able to help. Critically it builds their confidence in you, and your confidence in yourself and your solution.
1 Reply
When prospecting for new business you've probably heard the saying that it takes 10 "no's" to get one "yes," but I think that number is outdated.
In today's market, it can take 40 voicemails to reach a live person and dozens of emails to yield a single response. For sales reps, that kind of...
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When prospecting for new business you've probably heard the saying that it takes 10 "no's" to get one "yes," but I think that number is outdated.
In today's market, it can take 40 voicemails to reach a live person and dozens of emails to yield a single response. For sales reps, that kind of rejection often makes sales prospecting a tedious, intimidating, and downright discouraging task. Unfortunately, that doesn't change the fact that you still have a quota to meet and the only way to hit it is to find new prospects.
Nothing beats proper preparation and practice, therefore creating a fun environment for the task of cold calling will have a positive effect. Asking a complete stranger for their time comes unnaturally to most us.
I would suggest that you block out an hour in the morning and an hour in the afternoon where you're doing nothing but cold calling. This means, no email, no Facebook, and no impromptu meetings for the full hour. If it helps, block these off on your calendar so people know not to bother you during that hour.
Try to catch prospects off guard by joking around and keeping things light at the start of a call after all they are complete strangers and you are trying to convince them that they want, no need, your product or service. Remember, you are not the only one calling them, they receive sales calls every day; be different.
Remember, you have about 30 seconds, at most, to make a pitch and convince a prospect to listen, rather than hang up the phone. This means you have to focus on researching good prospects, and then tailor each pitch specifically to that prospect's industry or market. But good research alone isn't enough, you must also relax and sound like a person rather than an impersonal pitch.
It can be extremely difficult to call prospects every day who are annoyed, angry or hostile toward calls. But make sure you never give up. This job is vital to your success, and there are ways to be the best each day. Stay positive, remember that any anger or annoyance directed at you isn't personal. Just hang up and move onto the next call. Keep your energy level up.
First, get in the right mindset. Stop thinking of selling and start thinking of building relationships. Remember, prospecting is introducing yourself to people who have a likelihood of being interested in your products or services. Second, be picky about who you'd choose to be a client. Unlike any other marketing method, prospecting allows you to fill your plate with exactly the kind of clients you want to do business with. Third, to make prospecting easy and effective, you need to pick a method that is a good fit for your skills and personality. If you're good at making calls, then by all means make calls. If you have a knack for writing friendly, inviting emails then emailing might be your ticket. If you're good at meeting new contacts in networking situations – live or online – then you should leverage that gift.
Fourth, prospecting is not a numbers game. It's a relationship game. So, if you plan on cold calling everyone in the National List of Advertisers this week, you're doomed to failure, not to mention exhaustion. Take your time when prospecting. Do a little bit each day or each week, focusing on quality prospects.
So, you see, prospecting doesn't have to be a massive effort. It can be a simple and relatively painless part of your business routine, a routine that can steadily build and maintain your base of great clients.
Should those prospects call you, make sure you have a great custom On-Hold message that continues both your branding and marketing strategies all the while engaging the caller. Let HoldMasters help you when your business is on the line.
1 Reply
I have seldom called a medical professional's office that I haven't been put on hold. Most of them have either some radio station or music playing and some have nothing; silence. This cost them money because, according to AT&T, 60% will abandon the call within 30 seconds and call someplace else....
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I have seldom called a medical professional's office that I haven't been put on hold. Most of them have either some radio station or music playing and some have nothing; silence. This cost them money because, according to AT&T, 60% will abandon the call within 30 seconds and call someplace else. Each abandoned call represents lost income.
I would say that over 90% of the doctors I see in person really jump at my service because it makes them money. They don't lose the call. My service is efficient, effective and low cost.
If you are a doctor or know a doctor or work for a doctor please use my information that follows. Check out my website and listen to samples of my work.
Alan Rock
HoldMasters
(407) 834-5445 Office
(407) 284-7625 Mobile
www.holdmasters1.com
If I want live music I go to a venue called "Blue Bamboo" in Winter park, Florida. If I'm looking for sounds while running around in the car or traveling I look to WUCF FM Radio, (89.9 FM in oOrlando or I listen on line to them at www.wucf.org.
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If I want live music I go to a venue called "Blue Bamboo" in Winter park, Florida. If I'm looking for sounds while running around in the car or traveling I look to WUCF FM Radio, (89.9 FM in oOrlando or I listen on line to them at www.wucf.org.
Pay it even if I go into deb
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Pay it even if I go into deb
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I've been in Radio since the 1953. I been On-Air, Sales, Sales mgt and GM. In order to get listeners, have a format that people like, run promotions that force listenership, have a friendly air -staff. If you want some help contact me at alanrock@me.com or call my office (407) 834-5445.
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I've been in Radio since the 1953. I been On-Air, Sales, Sales mgt and GM. In order to get listeners, have a format that people like, run promotions that force listenership, have a friendly air -staff. If you want some help contact me at alanrock@me.com or call my office (407) 834-5445.
Networking and referrals
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Networking and referrals
Networking, when you are just getting started. If you have a budget and depending on what type of business you own, radio is a great source of building clients. Newspapers don't work like they use to and are expensive. Social Media works. Create a great web site and use a professional, don't do...
(more)
Networking, when you are just getting started. If you have a budget and depending on what type of business you own, radio is a great source of building clients. Newspapers don't work like they use to and are expensive. Social Media works. Create a great web site and use a professional, don't do it yourself.
On-Hold Marketing. To fully understand and hear samples go to my web site: www.holdmasters1.com. If you like what you see and hear, call me (407) 834-5445 and let's have a conversation.
To answer your question fully I'd have to know what your business is and does. That said, any and all types...
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On-Hold Marketing. To fully understand and hear samples go to my web site: www.holdmasters1.com. If you like what you see and hear, call me (407) 834-5445 and let's have a conversation.
To answer your question fully I'd have to know what your business is and does. That said, any and all types of business will see (according to AT&T) a 2 1/2% to 5% increase in ROI with On-Hold messages.
