About Us
Kniesel's Collision is a family-owned, industry-leading collision repair provider with multiple locations dedicated to delivering exceptional service and quality craftsmanship. For over 50 years, we have specialized in restoring vehicles to pre-accident condition, working with advanced repair technology, certified technicians, and OEM-approved parts to ensure safety and precision. We’re proud to hold certifications for premier automotive brands, including BMW, Mercedes-Benz, Rivian, Lexus, and many others, which underscores our commitment to the highest industry standards.
At Kniesel's Collision, we prioritize transparency, clear communication, and a customer-first approach. From handling insurance claims to keeping clients updated on their vehicle's progress, our team is committed to making the repair process as smooth and stress-free as possible. We’re honored to be the trusted choice for collision repair in the communities we serve, and we look forward to connecting with other local businesses on Alignable!
How We Got Started
Kniesel's Collision began with a vision and a commitment to quality that traces back over 50 years. Founded by Richard Kniesel, the business started as a single repair shop focused on delivering high-quality, honest, and reliable collision repair services. Bill’s passion for cars and dedication to customer satisfaction laid the foundation for a family legacy in collision repair.
In the early days, Richard's focus was on precision, attention to detail, and integrity in every repair. His commitment to high standards and personal customer service quickly earned a loyal customer base, setting Kniesel's Collision apart from other repair shops. As the business grew, so did its reputation for expertise and trustworthiness, leading to the expansion of the family-owned operation across multiple locations in California.
The products and services we offer
Recommendations Received (7)
"Family owned"
"always honest and completely sincere with any concern you have with your problem"
Products & Services
Kniesel's Collision has 13 state-of-the-art auto body repair facilities throughout the greater Sacramento area. We work on all makes and models of ...
We are a fully certified Honda/Acura collision repair center. Our technicians have the appropriate training and equipment to ensure your vehicle is...
Gallery
Recommendations Given (10)
"Mark is an absolute gem in the world of BMW and car sales. He is trustworthy, honest and has the..."
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"Mark is an absolute gem in the world of BMW and car sales. He is trustworthy, honest and has the highest integrity in the field. I have purchased vehicles from him before and will do so again! "
"I have used Mezcalito to cater MANY of the client lunches I bring in. He is super quick to..."
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"I have used Mezcalito to cater MANY of the client lunches I bring in. He is super quick to respond to inquiries and the food is absolutely authentic, yummy.... basically: AMAZING! I have also brought clients and friends to their restaurant and not only is the food to die for, but the presentation - absolutely beautiful! A must try!! "
Recent Activity
The key to most situations like this is to ask good questions about the customer' expectations and then simply listen. Sometimes, in order to have clarity on the situation, we have to re-state what we believe is being asked.
It's important to note that we are not always able to accommodate...
(more)
The key to most situations like this is to ask good questions about the customer' expectations and then simply listen. Sometimes, in order to have clarity on the situation, we have to re-state what we believe is being asked.
It's important to note that we are not always able to accommodate every customer on expectations. What they are asking might be out of our purview. However, if we are able to accommodate the customer, we will do everything in our power to meet their expectations, and always apologize for not hitting the mark the first time.
Kniesel's Collision still lives and breathes by the Golden Rule: Treat others as you would have them treat you. This starts from the inside out of the organization, meaning that we treat our employees with the greatest amount of respect and appreciation. After all, we would not be who we are...
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Kniesel's Collision still lives and breathes by the Golden Rule: Treat others as you would have them treat you. This starts from the inside out of the organization, meaning that we treat our employees with the greatest amount of respect and appreciation. After all, we would not be who we are without the people working for us! This internal relationship then permeates into our relationship with our customers, providing them with the highest level of customer service and appreciation. Being attentive, asking great questions and above all listening to the customer is how we are able to meet - and exceed - their expectations on a consistent basis.
As a marketing representative in the industry for 10+ years, I would recommend the following:
(1) First and foremost - who are you? What is you WHY?? (Read Simon Sinek's book "It Starts with Why"). Then, make sure that your business culture [what you stand for, your code of ethics, and your...
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As a marketing representative in the industry for 10+ years, I would recommend the following:
(1) First and foremost - who are you? What is you WHY?? (Read Simon Sinek's book "It Starts with Why"). Then, make sure that your business culture [what you stand for, your code of ethics, and your customer service model] is trained from the top down. That means - you have to make sure your people know and embrace your WHY. Do you have a shop manager? Make sure he understands what your business model is and trains his/her staff accordingly. (Another good read: "Raving Fans" and "Who Moved My Cheese")
(2) Employee engagement - you need to make sure you are treating your employees as well as your customers. This is kind of like - "happy wife, happy life" concept. If you have happy employees, they are more likely to go the extra mile for the customers; (Read Patrick Lencioni's "The Five Dysfunctions of a Team") . Build your teams; start with TRUST and encourage constructive conflict to help build your team structure. Do some off-site team building in a fun environment.
(3) Reviews - reviews are a great place to start. Statistically, 85% of consumers are reading on-line reviews and of these people, another 80% would trust an on-line review more than recommendations by friends and family. This can be done internally with a review card - create a branded review card and give it out to your customers that are truly pleased (WOWed) with your service. If they truly love the service they received, they are pretty likely to post a positive review. Include Google+ on your card, as this helps your SEO rankings; make sure you have already built your profiles on Yelp, Google+, Angie's List, etc.(whatever links are included on your review card) and then create a .bitly that can be incorporated into the review card to make it easy for the consumer to access your online profile. Make sure to ensure all your review sites are built up as much as you can - make your profiles as robust as possible. Then, get on alerts and make sure to monitor ALL reviews coming across your sites. If there is a negative review, make sure to acknowledge these and then set a plan of action to take care of the customer.
(4) If you use a third-party source to retrieve reviews, make sure to get a widget to post on your website. People going to your website like to read current reviews of your services. There are companies like Broadly who can help you with this.
(5) If you have not done so, look to other non-competitors in the same industry, such as body shops, and market to them. They may have people come in with body work that also need mechanical work. Try to build on these relationships by being proactive to the needs of their customers and also maintaining these relationships consistently.
(6) Look to alternate resources for work. many times, you can sign up with a governmental agency (e.g. Department of General Services) to do the work on their fleet. This may take a little effort to set up your profile and get accepted to their network, but it can lead to lucrative fleet accounts. Once approved, you can set up alerts when a bid for works becomes available.
(7) Use social media to get the word out. This take some consistent effort, but can be a big pay-off in the long run. You can also run a Facebook Ad with a budget - these are highly useful campaigns.
(8) Warranty for your work - follow up with your past clients (try to get everyone's email address) either by email of snail mail and remind them of the warranty. More often than not, it will remind them of a new need they have and come back through your doors. You could also offer a "return customer discount" or run a "friends and family" campaign for a designated time period, such as the month of June - run it as a Friends and Family Summer Special.
(9) Finally, if there is an issue with a repair - take care of the customer! Be proactive and stand behind your work! Many times, customers are more thrilled with how you responded vs. being upset that there was an issue in the first place.
Good luck!
Rebecca Endres, Director of Customer Relations for Kniesel's Collision, Inc.
