Price refers to a specific unit of measurement one might pay for a product or service. Value refers to the solution that they are paying for. Many problems have multiple solutions so the value one receives usually varies. Very few solutions can be compared as apples to apples. At disk.com, we provide print services and digital media manufacturing. We can do this for anyone but our experience working with entrepreneurs, authors, and event planners naturally enables us to bring more creative solutions to the table. The price of a product or service is simply it's price. The customer (or user) is always the best judge of value.