An answer to 'your competitor quoted me a lower price,' is dependent on each specific encounter and the customer's end goal with the project. There are direct comparisons based on product alone, there are like-solutions that may fit the customer's need, and there are service and relationship considerations. The key, is to understand the customer's real inquiry before getting to price. At Disk.com, our job is to make the customer's job easier, to help them tell their story in an effective way, and to help them shine through the products and services we share with them. No one can really do that in the same way we will.